Ocean Mist Farms

Ocean Mist Farms is the premier grower of artichokes in North America. While a beloved mainstream vegetable on the West Coast, the challenge of prepping, cooking, and eating an artichoke left it misunderstood and underappreciated in most other areas of the country. Ocean Mist Farms worked with DMA to deploy a comprehensive inbound marketing strategy designed to engage, educate and inspire purchase while also gathering proprietary shopper data that informed ongoing marketing and product development strategies.