Public Relations & Social Media Marketing

Prophet

Using ERP software on iPad in growing field

Deliverables

Video production
Social strategy and design
Trade advertising
Media placements
Press releases

The Challenge

Prophet is a leading ERP system in Europe and South Africa that partnered with DMA Solutions to expand awareness of their software solutions to growers and shippers in the United States. We worked with a videographer to produce video case studies of happy Prophet customers and leveraged trade media to share those case studies and highlight key differentiators that shine a light on Prophet’s unique value in the ERP space.

Case Study Video | Lone Star Citrus Growers
Case Study Video | 4Earth Farms
A collage of Prophet social posts
Social Media Graphics
Example of a Prophet social post that shows a shared And Now U Know article about Prophet's partnership with Lone Star Citrus Growers
Example of a Prophet social post that shows a shared case study video about Prophet's partnership with Lone Star Citrus Growers
Social Media Graphics
Example of a Prophet email newsletter
Example of a Prophet email newsletter
Email Newsletter
Example of a Prophet email newsletter
Example of a Prophet email newsletter
Email Newsletter
A mock-up of two web banner ads that say "Prophet=Profit, easily manage multiple inventories and sales channels with one ERP system"
Trade Advertising
An example of Prophet media placement in Fresh Plaza
Media Placement | Fresh Plaza | 64,001 Online Impressions
An example of Prophet media placement in Produce Blue Book
Media Placement | Produce Blue Book | 23,504 Online Impressions
An example of Prophet media placement in And Now U Know
Media Placement | And Now U Know | 17,960 Online Impressions
An example of Prophet media placement in Perishable News
Media Placement | Perishable News | 15,214 Online Impressions
An example of Prophet media placement in The Produce News
Media Placement | The Produce News | 6,232 Online Impressions
Prophet logo

Prophet North America tasked DMA with thoroughly understanding our business, our unique selling points and to figure out a way to get that message out to the produce industry effectively. DMA has demonstrated great knowledge and vision to us, and we have worked with their outstanding team which has been led by our account manager at DMA, Mackenzie, these past 18 months. Together we have achieved brilliant results and superb analytic feedback from these campaigns and our ongoing marketing strategies.

Mick Heatherington
VP – Sales at Prophet North America

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