BRAND STRATEGY & DESIGN:

Super Starr & Royal Star Papaya

Image of super star and royal star papayas, honeydew, and green papayas on a green and blue watercolor background with green and blue confetti illustrations

Deliverables

Brand strategy
Logo design
Brand design
Website design and development
Brand guidelines
Tradeshow marketing
Social media

The Challenge

Super Starr International began working with DMA Solutions to develop a new logo that reflected an updated, modern look followed by the design and development of the website and tradeshow assets to help the company sell. Following these initial developments, the company successfully expanded and secured significant market distribution for its branded products, leading to the need to begin reaching shoppers directly and promote their signature Royal Star variety. DMA Solutions worked with Super Starr to create updated branding and a social media style guide and now the brand has a unified look when presenting itself to the trade and shoppers alike.

Company Personality

Fresh

Experienced

Family-Friendly

Fair-trade

Innovative

Visual Line

The Super Starr visual line graphic, three bubbles on the first line that say "valuable" "unique" and "sustainable" that all point towards a bubble on the second line that says "fresh & innovative"

Logo

Super Starr logo
Super Starr logo in all white
Royal Star logo
Royal Star logo in all white

Colors

Dark royal blue color swatch named "super"
Red color swatch named "royal"
Peachy orange color swatch named "papaya"
Green color swatch named "honeydew"
Sky blue color swatch named "water"
Pinky peach color swatch named "colima"
Warm yellow color swatch named "star"

Fonts

Museo Slab font with sample that says "The only fair trade certified papaya"
Braisetto font with sample that says "The only fair trade certified papaya"
A desktop screen sized mockup of the Super Starr website homepage
Website Development | Desktop
A mobile screen sized mockup of the Super Starr website about page
A mobile screen sized mockup of the Super Starr website product page
A mobile screen sized mockup of the Super Starr website recipe page
Website Development | Mobile
A collage of Super Starr social posts
Social Media Graphics
Example of a Super Starr Instagram story that says "Royal Star Papaya" with an image of cut royal star papayas
Example of a Super Starr Instagram story that says "Super Starr Papaya Fun Facts" with an image of a cut papaya
Example of a Super Starr Instagram story that says "Benefits of Honeydew" with illustrations of honeydew melons
Social Media Graphics
Images of super star and royal star papayas and honeydews with PLU stickers
Point of Sale | PLU Stickers
A mock-up of a tradeshow booth and counter with images of Royal Star and Super Starr papayas on dark blue watercolor backgrounds
Trade Show Booth
A mock-up of two web banner ads that say "Fresh from the source. Quality papayas, melons and more"
Trade Advertising
A mock-up of a half page magazine ad that says "The only Fair Trade papaya on the market. The only papaya shipped directly from the grower. The only choice."
Trade Advertising
Image of papaya popsicles on cutting board
Image of papaya and strawberry smoothie
Image of papaya margarita with whole and cut papaya
Image of fruit salad in wood bowl with Royal Star papaya in background
Original Photography
Super Starr logo

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