Press Release Creation

A Press Trip Full Of Heart

In the spring of 2022, DMA Solutions worked with Ocean Mist Farms to create, coordinate, and execute a press trip specifically catered to media in the Northern California area across three different mediums: Influencers, Trade, and Consumer Media. 

Through weeks of planning and outreach to the media and influencers, DMA secured attendance from Liren Baker with Kitchen Confidant, Kristina Cho with Eat Cho Food, and editors from The Packer, AndNowUKnow, and Edible Monterey Bay. The result was a wonderful two-day, one-night immersive experience both in and out of the fields where artichokes and Ocean Mist Farms were the stars of the show.

Brighter Bites & The Power of Television

To support Brighter Bites’ 10th anniversary, DMA Solutions utilized relationships with local Houston media to secure two broadcast segments throughout August 2022. Segments included a live interview with Brighter Bites' Co-Founder and Professor of Epidemiology at UTHealth, Shreela Sharma on the KIAH-TV show “Houston Happens.” The second segment consisted of an interview with Megan Hall, Brighter Bites Regional Program Director of Texas, on Univision 45. 

Together, both segments garnered over 1.2 million impressions and helped elevate the Brighter Bites back-to-school fundraiser by encouraging viewers to donate and get involved in their community by volunteering at local schools.

Local Restaurant Media Success

In February of 2022, Pappas Delta Blues Smokehouse appointed DMA Solutions to drive foot traffic into the restaurant by way of securing press hits and media reservations through outreach to local publications in the Dallas area. In the span of just 6 months, DMA Solutions was able to reinvigorate the media’s interest in the premium BBQ restaurant and secure 10 press hits as a result of our outreach to local media, including a live broadcast segment with KXAS, and NBC. 

DMA Solutions secured coverage for Pappas Delta Blues Smokehouse in publications like The Dallas Morning News, CultureMap Dallas, Local Profile, and Plano Magazine, garnering over 5 million impressions.

Consumer Placement with Real Simple

In order to position LGS as a fresh produce thought leader in consumer publications, our PR team spent time crafting insightful pitches highlighting the business and leaders within. We targeted Real Simple magazine with a pitch that answered specific questions from CEO, Luke Sears, on how to store and keep citrus.

Through continued follow-up and ongoing conversation, we were thrilled when Real Simple featured an article full of LGS’s tips for storing citrus to their millions of readers. This one placement garnered over 11 million impressions for the LGS brand.

Consumer Print Editorial Award: Health Magazine

DMA Solutions has a successful track record of procuring national and consumer placement awards for clients.

As a result of DMA's attendence at a media event in New York City and the pitching efforts around it, we received interest from Health Magazine to include Good Foods' Plant Based Dips in the annual "Health Snack Awards" 2019 print issue. This included Good Foods receiving a nationally acclaimed seal of approval, and garnered over 1.3 million impressions from the placement.

Consumer Placement with Rachel Ray Everyday

Good Foods came to DMA Solutions to elevate their line of plant based dips among national consumer media. Our PR team reached out to the editorital team at Rachael Ray Every Day magazine, specifically targeting the “Checkout” column which features items to be on the lookout for at the grocery store. We pitched the editor of this column in June of 2019 and were thrilled that she responded requesting samples of the dips.

Through regular communication, we were able to secure a feature for the Avocado Pesto plant based dip in the November issue of Rachael Ray Every Day. We continued to work with this editor from June through November to ensure she had all she needed to accomplish this placement and were eager for November to roll around to see this issue come to life. This placement earned the brand over three million impressions.

Consumer Placement with Parents Magazine

DMA Solutions works closely with clients to understand audience demographics that are important to them. This includes reaching household decision makers, such as parents, in publications that are trusted and well-known.

Through our targeted outreach and continuous pitching efforts, we secured a 2019 print placement for Good Foods in Parents Magazine. This coverage positioned Good Foods as a trusted brand by parents and garnered the brand over 2.2 million impressions.

National Celery Month Media & Influencer Mailer

With the celery juice trend quickly rising among healthy eaters and juicing fans, Duda Farm Fresh Foods was eager to bring the Dandy® brand to the forefront of these conversations in the media. We decided to send personalized mailers to the media, industry leaders and influencers to generate buzz around National Celery Month. Our media mailers were stocked with branded, unique goodies and other celery-related items to position Dandy® as a premier brand and celery grower. The recipients were encouraged to share the package on social media to encourage viewers to purchase Dandy® celery. As more consumers are purchasing celery for juicing purposes or healthy eating, we aimed to elevate Dandy® to a top-of-mind brand, which we believe the media mailers achieved.

Media Kit Production

Tasked with the opportunity to create a media kit for Applewood Fresh, we worked with our design team and top copywriter to build a fresh media facing document for the newly branded company. From executive bios and company background info to a number of apple varieties with flavor descriptions and more, the Applewood Fresh media was created to offer media a further look into what the company does. Once we completed the project, we also drafted and disseminated a release sharing the launch of Applewood Fresh and offer the media kit to those interested in learning or knowing more.

National Media Coverage

On a mission to advocate for an increase in consumption of fresh fruits and vegetables, our team works diligently to curate the perfect pitch to secure placements in national consumer media. From new product launches to unique recipes, we seek to inspire people to think about fresh produce differently. With relationships with some of the biggest food, fitness and lifestyle publications, we are able to work on behalf of the brands we serve to raise brand awareness and elevate leadership within the industry. These secured placements serve as evergreen content for your brand as magazines are proving to have a longer life than newspapers and traditional print advertisements.

Local Media Support

As a presenting sponsor for the Castroville Artichoke Festival, Ocean Mist Farms was looking for local media coverage of the event. Our team secured television interviews with Ocean Mist at the festival to help leverage their leadership and encourage members of the community to visit and experience the event first-hand.

Trade PR Management

To ensure that Ocean Mist Farms is elevated as a leader in the industry, we work to create a year-round media strategy that includes press releases and editorial placements. Our team works to supply the trade publications with exclusive editorial content, press releases with photos and quotes, and answers to media requests on trending topics. Additionally, we are able to secure in-person video interviews at industry events and trade shows. By creating a consistent media strategy, the brand is featured in the trade publications and becoming top of mind to the industry. 

RD Support/Local Media

In an effort to help spread our clients' brand messaging and elevate awareness, we utilize our partnerships with registered dietitians to secure local and nationally syndicated television segments. By partnering with registered dietitians, brands are able to obtain third-party validation from qualified influencers to reach a larger audience with these segments. These videos can then serve as owned content for the brand to be used on the website or in tradeshow booths. 

Media Kit Production

To showcase the brand’s leadership in the healthy convenient snacking category, our team created a highly visual media kit to educate and inspire editors of consumer publications. Including the company background, product line descriptions, RD supported content and thought leadership from the brand, the media kit has proven to be a valuable tool when pitching the brand to the media. As a result of this robust resource, the brand was able to secure a placement in Parents magazine and received national coverage as a healthy lunchbox solution.