You have an important story to tell. The problem is you don’t have the publication connections, staff of writers or time to develop a newsworthy and attention-capturing press release. The DMA Solutions Public Relations team specializes in industry and national lifestyle media. We know how to tell your brand or product story and who to tell it to, with the goal of increasing awareness and more importantly - your sales!
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In order to position LGS as a fresh produce thought leader in consumer publications, our PR team spent time crafting insightful pitches highlighting the business and leaders within. We targeted Real Simple magazine with a pitch that answered specific questions from CEO, Luke Sears, on how to store and keep citrus.
Through continued follow-up and ongoing conversation, we were thrilled when Real Simple featured an article full of LGS’s tips for storing citrus to their millions of readers. This one placement garnered over 11 million impressions for the LGS brand.
DMA Solutions has a successful track record of procuring national and consumer placement awards for clients.
As a result of DMA's attendence at a media event in New York City and the pitching efforts around it, we received interest from Health Magazine to include Good Foods' Plant Based Dips in the annual "Health Snack Awards" 2019 print issue. This included Good Foods receiving a nationally acclaimed seal of approval, and garnered over 1.3 million impressions from the placement.
Good Foods came to DMA Solutions to elevate their line of plant based dips among national consumer media. Our PR team reached out to the editorital team at Rachael Ray Every Day magazine, specifically targeting the “Checkout” column which features items to be on the lookout for at the grocery store. We pitched the editor of this column in June of 2019 and were thrilled that she responded requesting samples of the dips.
Through regular communication, we were able to secure a feature for the Avocado Pesto plant based dip in the November issue of Rachael Ray Every Day. We continued to work with this editor from June through November to ensure she had all she needed to accomplish this placement and were eager for November to roll around to see this issue come to life. This placement earned the brand over three million impressions.
DMA Solutions works closely with clients to understand audience demographics that are important to them. This includes reaching household decision makers, such as parents, in publications that are trusted and well-known.
Through our targeted outreach and continuous pitching efforts, we secured a 2019 print placement for Good Foods in Parents Magazine. This coverage positioned Good Foods as a trusted brand by parents and garnered the brand over 2.2 million impressions.
With the celery juice trend quickly rising among healthy eaters and juicing fans, Duda Farm Fresh Foods was eager to bring the Dandy® brand to the forefront of these conversations in the media. We decided to send personalized mailers to the media, industry leaders and influencers to generate buzz around National Celery Month. Our media mailers were stocked with branded, unique goodies and other celery-related items to position Dandy® as a premier brand and celery grower. The recipients were encouraged to share the package on social media to encourage viewers to purchase Dandy® celery. As more consumers are purchasing celery for juicing purposes or healthy eating, we aimed to elevate Dandy® to a top-of-mind brand, which we believe the media mailers achieved.
Tasked with the opportunity to create a media kit for Applewood Fresh, we worked with our design team and top copywriter to build a fresh media facing document for the newly branded company. From executive bios and company background info to a number of apple varieties with flavor descriptions and more, the Applewood Fresh media was created to offer media a further look into what the company does. Once we completed the project, we also drafted and disseminated a release sharing the launch of Applewood Fresh and offer the media kit to those interested in learning or knowing more.
Born out of the desire to educate influencers to build brand ambassadors, our team invited 15 top food bloggers and registered dietitians to the Natural Delights Medjool date groves in Yuma, Arizona. As a part of our strategy to develop brand evangelists, the influencers spent three days learning about the Natural Delights brand by having hands-on experience harvesting Medjool dates, getting to know the growers, and experiencing the uniqueness of the growing region. Following the event, each influencer shared their personal experiences with the brand to their followers – a storytelling foundation that was woven through in each of their subsequent posts for years to come.
On a mission to advocate for an increase in consumption of fresh fruits and vegetables, our team works diligently to curate the perfect pitch to secure placements in national consumer media. From new product launches to unique recipes, we seek to inspire people to think about fresh produce differently. With relationships with some of the biggest food, fitness and lifestyle publications, we are able to work on behalf of the brands we serve to raise brand awareness and elevate leadership within the industry. These secured placements serve as evergreen content for your brand as magazines are proving to have a longer life than newspapers and traditional print advertisements.
As a presenting sponsor for the Castroville Artichoke Festival, Ocean Mist Farms was looking for local media coverage of the event. Our team secured television interviews with Ocean Mist at the festival to help leverage their leadership and encourage members of the community to visit and experience the event first-hand.
To ensure that Ocean Mist Farms is elevated as a leader in the industry, we work to create a year-round media strategy that includes press releases and editorial placements. Our team works to supply the trade publications with exclusive editorial content, press releases with photos and quotes, and answers to media requests on trending topics. Additionally, we are able to secure in-person video interviews at industry events and trade shows. By creating a consistent media strategy, the brand is featured in the trade publications and becoming top of mind to the industry.
By utilizing our influencer partnerships to create trending and unique branded content for California Giant Berry Farms, our team is able to pitch the brand to consumer publications as a resource for beautiful and engaging content. As a result of this strategy, our team was able to earn national media coverage in ElleDecor.com for the brand’s Naked Berry Wedding Cake as one of the magazine’s favorite Valentine’s Day desserts. The influencers supporting California Giant Berry Farms are constantly brainstorming new ways to showcase berries and work with us to promote the brand across all digital platforms which in turn, elevates the brand to consumers.
In an effort to help spread our clients' brand messaging and elevate awareness, we utilize our partnerships with registered dietitians to secure local and nationally syndicated television segments. By partnering with registered dietitians, brands are able to obtain third-party validation from qualified influencers to reach a larger audience with these segments. These videos can then serve as owned content for the brand to be used on the website or in tradeshow booths.
To showcase the brand’s leadership in the healthy convenient snacking category, our team created a highly visual media kit to educate and inspire editors of consumer publications. Including the company background, product line descriptions, RD supported content and thought leadership from the brand, the media kit has proven to be a valuable tool when pitching the brand to the media. As a result of this robust resource, the brand was able to secure a placement in Parents magazine and received national coverage as a healthy lunchbox solution.
DMA Solutions is a full-service marketing agency dedicated to supporting fresh foods, floral and better-for-you products. DMA Solutions got its start in 2004 by elevating fresh produce companies and their products in a once commodity-centric industry. Turning ordinary commodities into trusted, desired brands. Now, we’ve expanded our efforts to support your marketing and design needs and to drive meaningful results for your brand.
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