Mackenzie’s methodical approach and keen eye for detail allows her to think strategically and communicate effectively in order to deliver measurable results for her clients. Her background in social media management, public relations, journalism, and marketing aids in her delivery of comprehensive, realistic solutions for fresh produce brands.
A skilled storyteller, Mackenzie is able to capture the voice of a brand and translate it into website copy, blog posts, social media content, and much more. Her ability to produce quality work with intentionality is what makes her a leader on the DMA Solutions team. In a meeting, Mackenzie is the one asking “what are we trying to say, and how can we best say it?” Her continuous commitment to improving is what helps her team grow in their own leadership and as marketers.
Mackenzie also serves as the managing editor for DMA's marketing blog, The Core, directing all facets of our company's publication – everything from content planning to marketing communications. She’s been instrumental in the launch of some of the most comprehensive and visually-compelling websites, blogs, and marketing promotions on behalf of our clients, and is a go-to resource for our team when we need input and a unique perspective.
Mackenzie earned her Bachelor’s in Journalism from University of North Texas. Her passion for fitness and lifelong learning means you can usually find her in the gym or reading the latest news and trends. Mackenzie recently got married in 2016 and enjoys spending time with her husband, Turner, and their Shiba Inu, Zen.
The Emerald Isle will always hold a special place in my heart
I love enjoying fresh seafood with a refreshing glass of sauvignon blanc