We have already shared the incomparable and majestic awesomeness of the Pinterest universe…at least from our Marci’s viewpoint. The truth is, while we haven’t all been swept into its cherry red vortex with Marci’s level of wild abandon, we have conceded that Pinterest is no crafting laughing matter. And, it’s clear that the graphic nature of this medium, plus the gorgeous, natural beauty of our industry’s products equals a match made in social marketing heaven.
In fact, there is no shortage of research proving the power of Pinterest as the fastest single Web site in history to pass the 10 million viewer mark (it grew from less than 20,000 visitors in May 2011 to nearly 12,000,000 by January of 2012). And, no, all those zeros are not a typo! We suggest you check out these easy-to-digest infographics for some more key selling points on Pinterest’s undeniable influence:
How Pinterest Drives Online Sales
Pin It to Win It
And our favorite yet (because it’s video, of course): A Marketer’s Guide to Pinterest
So, you’re officially sold on the validity of including Pinterest in your social media portfolio and you’ve maybe even taken the initial steps to getting a few boards set up. Did you know that you can take extra steps to optimize your Pinterest account’s performance? Take a look at these simple tips.
As marketers and avid Pinners, it’s like we’ve got a front row seat to watch the evolution of Pinterest. And there are already lots of changes to this “Creative Catalog” and the way it is being used, even since we wrote about it in February. From smart marketers “branding” their companies image assets with watermarked logos to the improving analytics and scheduling apps being developed to support this social giant, the proof is piling up that Pinterest is in it to pin it!
Posted by The Health Nut (Brock Nemecek)
