Making Your Audience the Hero

Posted by Jordan Glover on January 21, 2021 6:00 AM

Nothing beats a good story. Between bedtime stories when you were little or great novels and movies, a good story draws us in and keeps us hanging on... Read More

Serving Shoppers with Value Added Content in 2021

Posted by DMA Solutions Team on January 20, 2021 6:00 AM

By now you may have likely gathered that social media isn't going away anytime soon. In fact, new platforms are being released now more than ever... Read More

Measuring Purchase Intent

Posted by Stevi Perkins on January 19, 2021 6:00 AM

Hands down the most challenging thing about marketing in the fresh produce industry is the inability to measure how marketing directly affects sales.... Read More

Measuring Social Media Advertising Success

Posted by Jessie Donlon on January 14, 2021 6:00 AM

One could say that social media is here to stay, making it imperative for businesses to understand how to properly manage advertising across the... Read More

2021 Marketing Realities & Predictions for Fresh Produce Marketers

Posted by Mackenzie Wortham on January 13, 2021 6:00 AM

It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More

Advertising Trends to Consider in 2021

Posted by Jessica Schneider on January 12, 2021 1:26 PM

Now that 2020 is behind us, we’re all looking for a bigger, better and brighter new year. As we face 2021 headstrong with many lessons learned, it’s... Read More