The Dos and Don’ts of Pitching Consumer Media

Posted by Beth Keeton on June 20, 2018 5:00 AM

One thing we know to be true, more than ever, is that public relations takes a significant degree of intentionality. This was confirmed even more... Read More

How to Find the Right Influencers for Your Brand

Posted by Mariah Demery on June 19, 2018 6:17 PM

In this hyper-competitive marketing environment, it’s a challenge to genuinely reach and connect with your audiences. Influencers present a great... Read More

So You’re Creating a New Logo, Now What?

Posted by Shannon Wells on June 15, 2018 10:00 AM

First of all, props on taking the first step to make such an important decision for your brand. Creating a logo is no easy feat, and we’re sure... Read More

Using Social Media to Build Brand Authority

Posted by Marissa Baurys on June 13, 2018 5:00 AM

If you’ve been in a grocery store lately, you can see that today’s shoppers are presented with a great deal of variety at the store level.... Read More

Integrating Influencers into Your Brand’s Social Media Marketing

Posted by Kendra Knieriem on June 12, 2018 6:34 PM

Influencer marketing is a hot topic and it’s easy to see why; we have seen the incredible results that influencers of any size can bring to brands in... Read More

3 Easy Ways to Drive Traffic to Your Booth at United Fresh

Posted by Sarah Bockholt on June 8, 2018 4:23 PM

It’s that time again – the DMA team is preparing to connect with colleagues and explore innovative thinking at the United Fresh Show. While there are... Read More