9 Month PMA Fresh Summit Checklist

Posted by Mackenzie Wortham on February 19, 2020 6:15 AM

October might seem like ages away at this point, but know that this is no time to rest on your laurels if you’re a marketer in the fresh produce... Read More

The Power of User-Generated Content

Posted by Audrey Miranda on February 18, 2020 10:00 AM

If you’ve scrolled through your social media feeds and taken note of, say, a friend’s post about a favorite restaurant, or simply sifted through... Read More

3 Insights Brands Can Learn From Social Media Analytics

Posted by Jessie Donlon on February 14, 2020 3:12 PM

It is no longer enough to simply participate on social media: marketers must now be keenly aware of how social media is generating results for their... Read More

The Best Social Media Platform for Reaching Produce Buyers

Posted by Mackenzie Wortham on February 12, 2020 5:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More

Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

Imperfect Produce Photography: Why It's Important

Posted by Allison Kirkland on February 7, 2020 6:35 PM

Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More