How to Market In Your Sleep

Posted by Marissa Baurys on January 16, 2019 5:00 AM

Marketers often contend with finite resources, including available budget, bandwidth, and time. We get it, and at DMA, we encourage fresh produce... Read More

How to Create a Social Media Advertising Strategy

Posted by Kendra Knieriem on January 15, 2019 12:12 PM

The saying goes that if you fail to plan, you plan to fail, and this is certainly true when it comes to social media advertising. How can you... Read More

How to Perform Basic Keyword Research and Search Engine Optimization

Posted by Sarah Clinton on January 14, 2019 12:32 PM

For years now, there has been a lot of buzz about keyword optimization and research. While the premise behind each often is considered common... Read More

Marketing Role Fresh Produce Recalls-DMA Solutions-1

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

Strategy Guide to Crisis Public Relations-DMA Solutions-Marketing-2

A Strategic Guide to Crisis Public Relations

Posted by Beth Keeton on January 8, 2019 4:49 PM

The very thought of a food crisis affecting your brand may make you break into a cold sweat. The fear of whether or not you’ll be able to contain... Read More

How to Survey Your Shoppers-DMA Solutions-Marketing-1

How to Survey Your Shoppers and Customers

Posted by Megan Zweig on January 7, 2019 1:13 PM

As a marketer, do you ever wonder how you might survey your customers or shoppers to put their valuable input to work on behalf of your company or... Read More