Marketing Services Agency Blog: The Core Blog - Page 3 of 151

Sustainability Messaging: We Have Some Education to Do

Posted by Mackenzie McLeod
April 27, 2023
11:00 AM

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking...

3 Tips for More Effective Email Subject Lines

Posted by Halle Caroline Cheatham
April 20, 2023
11:00 AM

Struggling with email clicks and drafting subject lines that entice people to actually open your email? We're sharing three tips to help you draft more effective email subject lines to increase your open rate and get your emails seen!

Top 6 Biggest Social Media Challenges of Core Readers

Posted by Jessie Donlon
April 13, 2023
11:00 AM

From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said...

What Makes Consumer Promotions Successful

Posted by Marci Allen
March 30, 2023
11:00 AM

Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!

Recap: The Power of Produce at Southern Exposure 2023

Posted by Lauren Miller
March 23, 2023
11:00 AM

Each year that we attend SEPC's Southern Exposure, the DMA team takes position as close to the front of the room as possible to absorb the data shared during the popular session, "The Power of Produce." This year we stayed true to form and nabbed seats on the second row so that we could recap what we believe is essential for food marketers to know.

20 Social Media Captions For Spring

Posted by Hena Husain
March 16, 2023
11:00 AM

Coming up with social media content and captions is time consuming! Wouldn't you rather be outside taking in the beautiful spring weather than racking your brain trying to come up with clever springtime food puns? Allow us to help! We’ve rounded up 20 social media caption ideas you can use this spring to drive engagement and connect with your shoppers.

5 Steps To Spring Clean Your Public Relations Efforts

Posted by DMA Solutions Team
March 9, 2023
12:00 PM

Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!

How to Stretch Your Marketing Budget for Influencer Support

Posted by DMA Solutions Team
March 2, 2023
12:00 PM

The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.

How Marketers Can Increase Demand for Fresh Food

Posted by DMA Solutions Team
February 23, 2023
12:00 PM

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…

How App Services Will Rule In 2023 and Beyond

Posted by Gabby Ausbrook
February 16, 2023
12:00 PM

Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!