Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking... 
From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said... 
Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!
Each year that we attend SEPC's Southern Exposure, the DMA team takes position as close to the front of the room as possible to absorb the data shared during the popular session, "The Power of Produce."  This year we stayed true to form and nabbed seats on the second row so that we could recap what we believe is essential for food marketers to know.
Coming up with social media content and captions is time consuming! Wouldn't you rather be outside taking in the beautiful spring weather than racking your brain trying to come up with clever springtime food puns? Allow us to help! We’ve rounded up 20 social media caption ideas you can use this spring to drive engagement and connect with your shoppers.
Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!
The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…
Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!