How’s your website traffic looking? In today’s bustling digital era, achieving website success isn’t just about having an eye-catching homepage and compelling messaging, but equally as important is your ability to strategically and effectively bring your audience to your website. Without the latter, any efforts, time, and resources spent to build an impressive website to showcase your products, services, or content, amounts to untapped potential.

So, allow us to ask again: how’s your website traffic looking?

Whether you are launching a brand new website or have observed steady website traffic growth for years, these fundamental strategies and tactics, when executed effectively, have the potential to supercharge your website’s traffic, increase your online visibility, and pave the way for the realization of your digital objectives.

How to Improve Your Website Traffic in Three Simple Steps

1. Optimize Your Website for Search Engines

SEO, SEO, SEO. It’s more than a marketing buzzword, it’s foundational for organic website traffic growth. Optimizing your website for search engines helps attract more of your target audience to your site, generating leads, and ultimately sales. Not sure where to start? Check out these 4 ways to improve your SEO.

2. Utilize Social Media Tactics

There are plenty of effective and easy-to-implement Social Media Activities that Boost Website Traffic. Some simple social media practices that we have consistently observed driving website visits include sharing blog content and other content that includes links back to your website, boosting those posts, and including links back to your website in your social media bios.

3. Leverage Your Content Marketing

This is one of the simplest traffic-boosting strategies to implement because you’re likely already doing most of the leg work by regularly creating engaging content that resonates with your audience. Look for opportunities within this content to point people back to your website as a resource! Implement this in your email marketing strategy by weaving links to your blogs, recipes, informational pages and resources, or your online store into your emails to direct recipients to your website. And of course, blogs are an exceptional force for driving website traffic. Check out this study done by HubSpot that reflected 55% more website visitors for companies that utilized a blog compared to those that didn’t. Blogs are another way to make your site more visible on Google, and by utilizing blog strategies like backlinking and inserting appropriate keywords, you are giving your page more opportunities to rank in search results and increasing the probability for search engines to recognize it as an “authoritative” source.

Want to ensure your website is primed for the influx of new traffic that these strategies will bring? Take advantage of our limited-time offer to get a FREE website scorecard to assess your site’s performance and identify areas for improvement! If you’re interested in learning more and taking your website to the next level, reach out to us at info@dma-solutions.com, and we’ll be in touch.