Three Marketing Trends You Need To Capitalize On In 2023
Trend: Short-form videos will see the most growth in 2023
Trend: Influencer marketing will continue to grow its high ROI
Trend: Branded Social Media Direct Messaging Tactics Are Growing
According to the Hubspot report, more companies are using direct messaging (or DMs) to speak directly with shoppers. These branded messages give your shoppers a more immediate experience with your brand, and 29% of marketers in the report have already begun utilizing these types of tactics.
So, as fresh produce marketers, open your DMs – especially if you’re utilizing any kind of e-commerce! Social media platforms are going to continue to evolve with in-app e-commerce solutions on the rise, so direct messaging will become even more crucial. Soon, your customers could discover your products, make a purchase, get fast customer service, and leave a review for your products – all without leaving their social media app. Make sure you switch your settings to allow messages from anyone, not just your followers.
Aside from providing customer service via direct messages, a unique way to capitalize on this trend is to start a chatbot! If you’re using Hubspot, a chatbot service is included in most plans, and it can consolidate your messages from Facebook and your website into one place, making it easy to track what messages have gotten a response.
If you need help with any of the above, give us a shout! We’ve been furthering fresh food brands for decades, and we’d love to add your brand to our growing list of clients.