Marketing Trends

Take Advantage of these Limited-Time Offers for Busy Marketers

Posted by Jordan Confer
August 10, 2023
9:14 AM

If you've been wondering how you can breathe new life into your marketing efforts without breaking the bank, we've got you covered. Whether you're needing support on your website, social media, tradeshow booth, public relations efforts, email marketing, or SEO, we're ready to jump in and provide support to get your marketing efforts on track!

5 Trends that will Affect Marketers in 2023

Posted by Lauren Miller
June 22, 2023
6:00 AM

Today, access to all the news you could ever need is available with the touch of a finger and what is considered "newsworthy" seems to change weekly. Our public relations team communicates with both national and trade media daily and we’ve identified 5 important media trends to help you strategize your marketing efforts in 2023!

2023 Food Trends: Mid-Year Update

Posted by Gabby Ausbrook
June 21, 2023
1:39 PM

Building upon our beginning-of-the-year predictions for 2023 Food Trends, we’ve done a deep dive into today’s hottest flavor to provide an update on food and beverage trends of 2023. Buckle up and get ready to explore the latest and greatest in food trends to understand how you can utilize them in your marketing efforts.

What You Need to Know About ChatGPT

Posted by Mari Cobb
June 8, 2023
2:37 AM

By now, you’ve likely heard some buzz about ChatGPT - so have we! It seems like there are at least 50 news stories about this topic online every day. So before we put all our marketing dollars into this new disruptive technology, we did a deep dive on this program to find out what it is, and what it means for our industry.

42 Statistics That Prove the Power of Podcasts in 2023

Posted by Megan Zweig
June 1, 2023
11:00 AM

We started Self Smarter Podcast a little over a year ago and even we've been surprised at the number of people globally that we're able to reach on any given day. We're tapping into what people are listening to all over the world to provide 42 statistics on podcasting in 2023!

5 Signs That It’s Time For A Marketing Tune-Up

Posted by Jordan Confer
May 11, 2023
11:00 AM

Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? With growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. That's why we're sharing our top 5 signs you and your brand need to put a fresh spin on your marketing strategies!

Sustainability Messaging: We Have Some Education to Do

Posted by Mackenzie McLeod
April 27, 2023
11:00 AM

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking...

What Makes Consumer Promotions Successful

Posted by Marci Allen
March 30, 2023
11:00 AM

Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!

How Marketers Can Increase Demand for Fresh Food

Posted by DMA Solutions Team
February 23, 2023
12:00 PM

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…

How App Services Will Rule In 2023 and Beyond

Posted by Gabby Ausbrook
February 16, 2023
12:00 PM

Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!