Marketing Trends

Today, access to all the news you could ever need is available with the touch of a finger and what is considered "newsworthy" seems to change weekly. Our public relations team communicates with both national and trade media daily and we’ve identified 5 important media trends to help you strategize your marketing efforts in 2023!
Building upon our beginning-of-the-year predictions for 2023 Food Trends, we’ve done a deep dive into today’s hottest flavor to provide an update on food and beverage trends of 2023. Buckle up and get ready to explore the latest and greatest in food trends to understand how you can utilize them in your marketing efforts.
By now, you’ve likely heard some buzz about ChatGPT - so have we! It seems like there are at least 50 news stories about this topic online every day. So before we put all our marketing dollars into this new disruptive technology, we did a deep dive on this program to find out what it is, and what it means for our industry.
We started Self Smarter Podcast a little over a year ago and even we've been surprised at the number of people globally that we're able to reach on any given day. We're tapping into what people are listening to all over the world to provide 42 statistics on podcasting in 2023!
Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? With growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. That's why we're sharing our top 5 signs you and your brand need to put a fresh spin on your marketing strategies!
Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking...
The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…
Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!
Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!
According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!