Marketing Trends

42 Statistics That Prove the Power of Podcasts in 2023

Posted by Megan Zweig
June 1, 2023
11:00 AM

We started Self Smarter Podcast a little over a year ago and even we've been surprised at the number of people globally that we're able to reach on any given day. We're tapping into what people are listening to all over the world to provide 42 statistics on podcasting in 2023!

5 Signs That It’s Time For A Marketing Tune-Up

Posted by Jordan Confer
May 11, 2023
11:00 AM

Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? With growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. That's why we're sharing our top 5 signs you and your brand need to put a fresh spin on your marketing strategies!

Sustainability Messaging: We Have Some Education to Do

Posted by Mackenzie McLeod
April 27, 2023
11:00 AM

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking...

How Marketers Can Increase Demand for Fresh Food

Posted by DMA Solutions Team
February 23, 2023
12:00 PM

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…

How App Services Will Rule In 2023 and Beyond

Posted by DMA Solutions Team
February 16, 2023
12:00 PM

Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!

2023 Food Trends

Posted by DMA Solutions Team
January 26, 2023
12:00 PM

Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!

Three Benefits of Reaching Consumers With Blogs

Posted by Halle Caroline Cheatham
January 19, 2023
12:00 PM

According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!

Three Marketing Trends You Need to Capitalize On in 2023

Posted by DMA Solutions Team
December 1, 2022
12:00 PM

HubSpot recently published their annual Marketing Strategy & Trends Report for 2023, including great insights for fresh produce marketers! We're sharing what we think is most important and the top three marketing trends you need to capitalize on in 2023.

20 Email Subject Lines For Halloween

Posted by Halle Caroline Cheatham
October 27, 2022
11:00 AM

Each year, marketers have a great opportunity to engage with shoppers in a fun and relatable way leading up to Halloween. However, in order for recipients to see your great and informational email copy, you’ll need an eye-catching subject line to stand out from all of the other content that will be flooding inboxes this time of year. We’ve rounded up 20 catchy, concise, and personal email subject lines for you to use this Halloween to capture your readers' attention!

Helpful Holiday Statistics for Fresh Produce Marketers

Posted by Marci Allen
October 6, 2022
11:00 AM

As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!