Megan Zweig, Author at DMA Solutions

Common Traits of Good Leaders

Posted by Megan Zweig
August 3, 2023
6:00 AM

It's very true that at DMA, we believe anyone who makes a conscious decision to be a leader can step into the role. In fact, we've seen it happen many times over inside our business and out. And to be brutally honest, not all leaders are good ones (yep, I said it) but the ones who are, have these six things in common...

42 Statistics That Prove the Power of Podcasts in 2023

Posted by Megan Zweig
June 1, 2023
11:00 AM

We started Self Smarter Podcast a little over a year ago and even we've been surprised at the number of people globally that we're able to reach on any given day. We're tapping into what people are listening to all over the world to provide 42 statistics on podcasting in 2023!

10 Things Every Marketer Should Be Worried About RIGHT NOW

Posted by Megan Zweig
July 28, 2022
11:00 AM

The new year comes and goes so quickly, doesn't it? Once we reach the 4th of July, it seems like we're already counting down to the next year and the new opportunities available for marketers to plan for the coming months. Here are 10 things marketers should be worried about RIGHT NOW!

Read This Before You Hire A Creative Designer

Posted by Megan Zweig
May 26, 2022
11:00 AM

As a team of marketing operations professionals, we receive calls and emails weekly from creative professionals seeking employment at DMA, which has us thinking, are you receiving similar calls and emails? Do marketers know how to vet a creative designer or team before hiring them for a project or to join the company? Before you hire a creative designer, read this list of questions you must ask to make sure you find the right fit for your brand and our team.

The Benefits of Having a Messaging Guide

Posted by Megan Zweig
May 24, 2022
11:00 AM

Brands often overlook the importance of creating, having, and sharing a simple messaging guide that explains the who, why, and what for a company or brand. We believe that branding and messaging are the right places for marketers to start when considering "how to improve marketing efforts" before spending money on other typical marketing activations. Here are the benefits you might expect to receive as a result of having a messaging guide created for your company or brand.

10 Reasons Your Social Media Isn’t Working

Posted by Megan Zweig
February 16, 2022
12:00 PM

Reasons you should consider to improve your social media marketing in 60 days or less.

What You Can Do With a Brand Lexicon

Posted by Megan Zweig
January 6, 2022
12:00 PM

Having a brand lexicon can be a game changer if branding and consistent messaging are an ongoing challenge within your copany.

What You Should Do Now That Fresh Summit is Canceled

Posted by Megan Zweig
October 20, 2021
10:30 AM

Fresh Summit is officially canceled and we're sharing ways you can promote your company when the industry and buyers are looking to be inspired most.

Marketing Is Evil

Posted by Megan Zweig
September 1, 2021
11:15 AM

If you are a marketer who finds themselves regularly annoyed when on the receiving end of marketing activations like emails, advertisements or items in the mail, you likely think marketing is evil.