Top Hashtags Used in 2024 + Social Media Trends You Need to Know
Love it or hate it, the truth is, social media has become an integral part of how we communicate and engage with trends in real-time. As long as I’ve been leading social media work for brands, hashtags have been a powerful tool that helps users discover relevant content, to help them join conversations, and increase visibility on platforms like Instagram, Twitter, TikTok, and LinkedIn.
Looking back at 2024, several hashtags have dominated the digital landscape, reflecting everything from cultural shifts to technological innovations. And if we take anything away from these hashtags, it is what is top of mind for most people and what we need to think about for our own brands in 2025.
1. #AIRevolution
Artificial intelligence has continued its rapid growth in 2024, sparking discussions on its impact on industries, jobs, and everyday life. The #AIRevolution hashtag has been used to share breakthroughs in AI technology, its ethical implications, and creative applications like generative art and content creation.
Put it to work for you and use #AIRevolution when speaking about automations and innovations your business is investing in and showcase it, particularly on LinkedIn where trade audiences are prevalent.
2. #SustainabilityGoals
#SustainabilityGoals has been widely used by activists, brands, and individuals alike to promote eco-friendly practices, sustainability goals, and green innovations.
This is the PERFECT hashtag for a produce company to utilize weekly to contribute to this conversation and growing area of interest.
3. #GenZInfluence
Gen Z has continued to redefine cultural trends, influencing everything from fashion to social activism. The hashtag #GenZInfluence has been used to highlight the power of this generation in shaping social media, marketing, and global conversations.
Use #GenZInfluence to ATTRACT this content hungry generation as they are a growing and demanding consuming audience who will support products and brands that they believe in and trust.
4. #Crypto2024
With cryptocurrency evolving in 2024, the #Crypto2024 hashtag has been a staple in discussions about the future of digital currencies, the rise of altcoins, and the regulatory landscape around crypto investments.
For the time being, our advice is to watch this space vs. diving in headfirst and sharing. Just know, money is on people’s minds and especially new and creative ways to make more of it.
5. #InclusiveDesign
Inclusive design has become a priority for both digital products and physical spaces. #InclusiveDesign highlights efforts to create accessible and user-friendly experiences for people with diverse abilities and needs.
You can apply this important aspect to your online web presence by making your website ADA compliant. This is something our team would be happy to help you navigate. Use this hashtag to learn and understand what people are elevating to know what’s working and also, what’s not.
6. #MetaverseLife
The Metaverse continues to capture the imagination of tech enthusiasts and businesses alike. The #MetaverseLife hashtag is used to share experiences, virtual events, and developments in virtual reality spaces.
I’m willing to bet you or someone you know has the capability to join the #Metaverselife conversation with a virtual event or experience that immerses the viewer into a field or specific elements of your business. As you navigate 2025, just know that the metaverse is real and it’s growing daily. Browse this hashtag and consider creative ways your brand might join.
7. #TechForGood
Technology is being harnessed to solve some of the world’s most pressing issues, from healthcare to education. #TechForGood is a widely used hashtag to showcase innovations that are driving positive change in society.
People, the fresh produce industry is long on examples of #TechForGood, yet odds are we don’t even realize this hashtag is growing in popularity. As one of the top hashtags used in 2024, now is a great time for your company to feature stories about employees, your products and the good things your business is doing in your community to join the conversation with like-minded individuals.
8. #SocialImpact
More individuals and companies are prioritizing social responsibility. #SocialImpact is used to highlight initiatives and projects aimed at making a positive difference in communities, from philanthropy to sustainability efforts.
Our industry is full of socially impactful work. Find ways to integrate this important hashtag into your weekly content and let the world see how much you really do care.
9. #AIArt
AI-generated art has surged in popularity, with platforms like DALL·E and MidJourney allowing creators to make artwork using artificial intelligence. #AIArt is used to showcase AI-created works and explore the intersection of technology and creativity.
In a recent blog post where we elevated The Role of AI in Marketing, we talk about the areas where we do and don’t like to use AI. Artwork is an area that is, truthfully, still emerging and scares us a little. The artwork that we create is all original. When you bring AI into the mix, it minimizes the value of the artwork and makes it feel cheap and not special. Until there are more advancements in this area of AI, we will be watching this space to see what surfaces. For now, all of our artwork will be 100% original.
10. #CleanEnergyNow
Clean energy solutions are at the heart of the global push toward sustainability. #CleanEnergyNow is used to advocate for renewable energy sources, share innovations in the energy sector, and highlight environmental initiatives focused on reducing carbon footprints.
Many companies in the fresh produce industry could begin using #CleanEnergyNow based on sustainable farming operations and initiatives that are better for the earth’s atmosphere. We know folks are looking for brands who are adhering to elevated standards, but they don’t know who you are. Tell them and show them examples by putting this hashtag to use.
11. #ViralTrends
From viral dances to challenges, the #ViralTrends hashtag encapsulates all the viral moments that dominate social media. It’s the go-to hashtag for those who want to stay on top of the latest meme-worthy moments and internet sensations.
People clearly want to know what’s center stage and top of mind. If you’re seeking to “go viral” learn a little from this hashtag and dive into a viral trend! Dancing employees or cats working under your virtual home office desk could be the difference between going viral or not. Simply trying to lean into trends is the first step in the right direction to connecting with your target audiences!
12. #EcoFriendlyLiving
Eco-conscious consumers are opting for sustainable lifestyles, and #EcoFriendlyLiving is the hashtag of choice for sharing tips, products, and ideas related to reducing waste, conserving energy, and living sustainably.
Bingo! Eco-conscious consumers are the perfect audience for fresh produce brands selling plant-based foods with multipurpose applications. From cleaning to eating, fresh products are great for everyday eco-conscious living. All you have to do is say so!
The bottom line is, hashtags remain a solid tool for marketers to use to 1) find trends and 2) dive into conversations that are relevant to your target audiences. Even if you’re simply seeking to conduct research on a certain topic, using hashtags on the internet and on social media channels is an excellent place to start.
