Megan Zweig, Author at DMA Solutions

Summer Planning Tips for Fresh Produce Marketers

Posted by Megan Zweig
July 24, 2019
10:00 AM

Here's how to leverage the summer slow-down and position your brand for marketing success ahead of the holiday season.

Don’t Hire Donkeys—Seek Out the Thoroughbreds Instead!

Posted by Megan Zweig
May 29, 2019
10:00 AM

Here's how to identify when you are interviewing a “donkey” or a “thoroughbred,” as explained by Dave Ramsey, one of our favorite motivational speakers.

What’s New & Exciting About United Fresh 2019

Posted by Megan Zweig
May 15, 2019
10:00 AM

The United Fresh Expo is right around the corner—take a look at the new happenings we're most excited about for United Fresh 2019 in June!

Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig
April 10, 2019
10:00 AM

Because we dedicate our time and talent exclusively to fresh, we have become subject matter experts on the services that we provide, and as a result, we are able to provide an extremely high level of service, achieving measurable results for the companies that engage with us.

Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig
February 1, 2019
8:57 PM

No matter your established persona or what products you sell, be sure to consider these compelling facts as you tailor your marketing plan to reach U.S. Hispanic grocery shoppers, a very important—and often overlooked—cohort of consumers.

How to Survey Your Shoppers and Customers

Posted by Megan Zweig
January 7, 2019
7:13 PM

Customer and shopper feedback is invaluable and can help your company improve its products and services. The opportunity to survey customers frequently is likely at your fingertips – here’s how!