Marketing Trends

How App Services Will Rule In 2023 and Beyond

Posted by DMA Solutions Team
February 16, 2023
12:00 PM

Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!

2023 Food Trends

Posted by DMA Solutions Team
January 26, 2023
12:00 PM

Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!

Three Benefits of Reaching Consumers With Blogs

Posted by Halle Caroline Cheatham
January 19, 2023
12:00 PM

According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!

Three Marketing Trends You Need to Capitalize On in 2023

Posted by DMA Solutions Team
December 1, 2022
12:00 PM

HubSpot recently published their annual Marketing Strategy & Trends Report for 2023, including great insights for fresh produce marketers! We're sharing what we think is most important and the top three marketing trends you need to capitalize on in 2023.

20 Email Subject Lines For Halloween

Posted by Halle Caroline Cheatham
October 27, 2022
11:00 AM

Each year, marketers have a great opportunity to engage with shoppers in a fun and relatable way leading up to Halloween. However, in order for recipients to see your great and informational email copy, you’ll need an eye-catching subject line to stand out from all of the other content that will be flooding inboxes this time of year. We’ve rounded up 20 catchy, concise, and personal email subject lines for you to use this Halloween to capture your readers' attention!

Helpful Holiday Statistics for Fresh Produce Marketers

Posted by Marci Allen
October 6, 2022
11:00 AM

As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!

10 Things Every Marketer Should Be Worried About RIGHT NOW

Posted by Megan Zweig
July 28, 2022
11:00 AM

The new year comes and goes so quickly, doesn't it? Once we reach the 4th of July, it seems like we're already counting down to the next year and the new opportunities available for marketers to plan for the coming months. Here are 10 things marketers should be worried about RIGHT NOW!

Back to School Marketing 101

Posted by DMA Solutions Team
July 21, 2022
11:00 AM

The back-to-school season poses a huge opportunity for those of us in the fresh produce industry as shoppers get back into the routine of making lunches for their kids every day. In fact, according to Pinterest Trends, searches for terms related to back-to-school preparation tend to skyrocket in August. Discover how to get an A+ on your back-to-school marketing campaign!

What Fresh Produce Marketers Need to Know About Gen Z

Posted by Mackenzie McLeod
June 23, 2022
11:00 AM

Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? Marketing veterans in the fresh produce space might agree that as an industry, we sat on our laurels when it came to preparing ourselves to effectively market to millennials. Here are the realities of marketing to Gen Z!

4 Trade Advertising Metrics You Need To Know Now

Posted by Jessica Schneider
June 1, 2022
11:00 AM

Similar to email marketing, website visits, social media likes, comments, and shares, and of course public relations placements, advertising can (and should be) measured to ensure your efforts are working as well as proving to be successful. So, how do you measure the success of your advertising strategy? We’ve done the heavy lifting for you and rounded up four metrics to keep an eye on when it comes to advertising analytics.