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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

Transparency in PR is crucial, as consumers increasingly seek authentic connections with brands amid rising skepticism and misinformation.
We debunk six SEO myths, so you can navigate the world of SEO with clarity and confidence to improve your online presence.
We share steps to navigate a marketing agency partnership with confidence, for an impactful experience for your business.
Content is crucial for marketing, but creating consistent, high-quality content is challenging. Marketers can overcome this by focusing on audience research, quality over quantity, and staying updated with trends and technologies.
We explore the advantages and cost-efficiency of utilizing marketing agencies in the face of rising expenses.
As businesses navigate the evolving landscape of online promotion, integrating a robust blog strategy remains a timeless and effective method to connect with audiences and drive sustained success.
We'll examine the top three challenges awaiting marketers in 2024, along with effective strategies to navigate them successfully.
While there is an initial investment in hiring a social media management agency, the long-term benefits often outweigh the costs.
Explore three effective ways a brand can capture the media's attention with storytelling, building relationships, and social media.
Inbound lead generation is a customer-centric approach that focuses on creating valuable and relevant content to attract potential customers.