Marci Allen, Author at DMA Solutions

Shape Up Your Website for Summer

Posted by Marci Allen
May 18, 2023
11:00 AM

While your website might be one of your most costly and comprehensive marketing investments up front, it often takes a back seat to other timelier marketing priorities as the years go on. Outdated content aside, there might also be some less noticeable ways that your website is underserving you and here are 3 simple ways you can whip your website into shape!

What Makes Consumer Promotions Successful

Posted by Marci Allen
March 30, 2023
11:00 AM

Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!

5 Ways to Improve Your Website in 2023

Posted by Marci Allen
February 2, 2023
12:00 PM

It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.

Helpful Holiday Statistics for Fresh Produce Marketers

Posted by Marci Allen
October 6, 2022
11:00 AM

As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!

5 Steps to Grow Your Marketing Budget

Posted by Marci Allen
September 8, 2022
11:00 AM

Budgets are a tricky thing. You need to be able to justify the spend to get it in the first place, but often the justification only comes when you can show proof in the pudding. Are you looking for ways to grow your budget and make it work more effectively for you? Let us help!

Our Three Best Tips for Healthy Email Marketing

Posted by Marci Allen
May 17, 2022
11:00 AM

It's safe to say that email marketing is still, and will likely continue to be, one of the best ways to communicate with an engaged audience who wants the latest, relevant news from your brand. With that reality in mind, apply these golden rules to your email strategy and boost your brand’s overall communication.

Capitalizing On The Summer Season

Posted by Marci Allen
April 26, 2022
11:00 AM

Consider this as you start building a marketing plan to capitalize on the summer season for your fresh produce brand.

7 Pros and Cons of Marketing Analytics

Posted by Marci Allen
March 15, 2022
11:00 AM

We encourage all marketers to dive in and commit to regular data analysis - if not monthly, then at least quarterly.

Why You Need Video Now

Posted by Marci Allen
February 3, 2022
12:00 PM

We've compiled 10 stats that prove video is an effective tool for achieving brand awareness, social media engagement, website visits and sales conversions.

11 Marketing Statistics Marketers Should Consider for 2022

Posted by Marci Allen
December 30, 2021
12:00 PM

Despite the unknowns in the coming year, there is always foundational marketing work to be done. Here are 11 marketing stats you can't ignore in 2022.