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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 21 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

Packaging shapes first impressions. See how strategic packaging can strengthen your brand, support sales, and differentiate your produce on the shelf.
Discover how better collaboration between marketing and sales can maximize trade show ROI before, during, and after the event.
Discover the three things produce sales reps need most from marketing to build buyer confidence, strengthen brand value, and keep conversations moving forward.
Discover why sales and marketing alignment matters in the produce industry and how collaboration can drive stronger brands, better buyer conversations, and growth.
LinkedIn has evolved into a powerful growth channel. Learn how modern brands are using it to build trust, stay visible, and drive real business results.
Planning your first tradeshow? Discover how strategic preparation can help you stand out and succeed instead of blending in.
Gen Alpha is quickly becoming a powerful force in media and marketing. Here’s what brands need to understand about this emerging generation and its impact.
Explore how spring creates a prime opportunity for produce brands to renew their storytelling and re-engage shoppers.
Discover the key consumer shifts shaping the fresh produce market in 2026 and how they should guide your marketing strategy.
Discover how your packaging’s design, function, and sustainability can strengthen your brand and win over consumers.