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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

Is Your Packaging Helping or Hurting Your Brand?

Discover how your packaging’s design, function, and sustainability can strengthen your brand and win over consumers.

Debunking 6 SEO Myths: What You Should Know

We debunk six SEO myths, so you can navigate the world of SEO with clarity and confidence to improve your online presence.

Why Your Marketing Calendar Should Mirror Your Product Availability

Want to make your marketing more impactful year-round? Discover why syncing your content with product availability can boost relevance, engagement, and results.

Weathering the Storm: Marketing Resilience During Climate & Political Extremes

Discover how fresh produce brands can use strategic marketing to build resilience and trust amid climate and political extremes.

How to Use Health Claims and Benefits in Your Fresh Produce Marketing (Without Breaking FDA Rules)

Learn how to promote the health benefits of your fresh produce while staying compliant with FDA regulations. This guide covers the right way to use nutrient, health, and structure/function claims to build trust and boost appeal.

What 20 Years at DMA Taught Me About Work, Life, and Leadership

Discover powerful lessons in leadership, resilience, and career growth from one DMA team member’s inspiring 20-year journey.

Growing Trust: How Farm-to-Table Messaging Elevates Fresh Produce Brands

See how telling the story of your farm-to-table journey strengthens bonds with consumers, encouraging trust and long-term loyalty to your brand.

The Role of Video in 2025 Marketing Campaigns

Video marketing is key to brand success, and staying on top of trends helps businesses engage audiences and remain competitive.

3 Things to Keep in Mind About Paid Advertising in 2025

Enhance your ROI and stay ahead in 2025 with our proven paid advertising tactics.

Part Two: Navigating Economic Uncertainty: Strategic Marketing Adjustments for the New Year

This week, we continue sharing marketing insights to help you strategically prepare your company for success in 2025.
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