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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

Learn how to promote the health benefits of your fresh produce while staying compliant with FDA regulations. This guide covers the right way to use nutrient, health, and structure/function claims to build trust and boost appeal.
Discover powerful lessons in leadership, resilience, and career growth from one DMA team member’s inspiring 20-year journey.
See how telling the story of your farm-to-table journey strengthens bonds with consumers, encouraging trust and long-term loyalty to your brand.
Video marketing is key to brand success, and staying on top of trends helps businesses engage audiences and remain competitive.
Enhance your ROI and stay ahead in 2025 with our proven paid advertising tactics.
This week, we continue sharing marketing insights to help you strategically prepare your company for success in 2025.
As businesses prepare for economic uncertainty in 2025, strategic marketing adjustments are key to maintaining brand resilience.
Transparency in PR is crucial, as consumers increasingly seek authentic connections with brands amid rising skepticism and misinformation.
We debunk six SEO myths, so you can navigate the world of SEO with clarity and confidence to improve your online presence.
We share steps to navigate a marketing agency partnership with confidence, for an impactful experience for your business.