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Marci Allen Headshot

Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

How Produce Companies Should Be Using LinkedIn in 2026

LinkedIn has evolved into a powerful growth channel. Learn how modern brands are using it to build trust, stay visible, and drive real business results.

Thinking About Your First Tradeshow? 5 Smart Considerations Before You Jump In

Planning your first tradeshow? Discover how strategic preparation can help you stand out and succeed instead of blending in.

Gen Alpha Is Here: What Marketers Need to Know for 2026

Gen Alpha is quickly becoming a powerful force in media and marketing. Here’s what brands need to understand about this emerging generation and its impact.

Spring Into Season: 5 Creative Approaches for Fresh Produce Brands

Explore how spring creates a prime opportunity for produce brands to renew their storytelling and re-engage shoppers.

3 Fresh Produce Consumer Trends Going Into 2026

Discover the key consumer shifts shaping the fresh produce market in 2026 and how they should guide your marketing strategy.

Is Your Packaging Helping or Hurting Your Brand?

Discover how your packaging’s design, function, and sustainability can strengthen your brand and win over consumers.

Debunking 6 SEO Myths: What You Should Know

We debunk six SEO myths, so you can navigate the world of SEO with clarity and confidence to improve your online presence.

Why Your Marketing Calendar Should Mirror Your Product Availability

Want to make your marketing more impactful year-round? Discover why syncing your content with product availability can boost relevance, engagement, and results.

Weathering the Storm: Marketing Resilience During Climate & Political Extremes

Discover how fresh produce brands can use strategic marketing to build resilience and trust amid climate and political extremes.

How to Use Health Claims and Benefits in Your Fresh Produce Marketing (Without Breaking FDA Rules)

Learn how to promote the health benefits of your fresh produce while staying compliant with FDA regulations. This guide covers the right way to use nutrient, health, and structure/function claims to build trust and boost appeal.
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