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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

Research on the topic of creativity in the workplace seems to converge on the same conclusion: creativity leads to productivity. In this post, we provide statistics to help frame why creativity should be one of your top priorities at your company.
Take a look at our three most read blog posts so far in 2021 including topics on effective story-telling, public relations , and influencer management.
There are several key elements that are sometimes overlooked or even forgotten amidst the flurry of website details. Here's a reminder!
The DMA team provides a list of frequently asked questions FAQs about Fresh Summit 2020 to help exhibitors better manage their booth presence.
Instead of asking yourself how to thrive within the limits of a virtual show, ask yourself how you can thrive without the limits of a costly physical structure 2,000 miles from home.
Research is telling us what role shoppers believe brands play in addressing their COVID-related challenges. Are you meeting their expectations?
Three simple ways you can invest in alternative communications to your audience amidst tradeshow cancellations.
Many fresh produce marketers think they can’t afford to work with an agency. We’re dispelling that myth with a few realities of DMA Solutions’ project services.
If you aren’t already positioning your brand as an excellent snack for all occasions, you’re missing out on a great opportunity to connect with shoppers!
At PMA Fresh Summit, we were dazzled by the marketing potential in floral! We are eager to learn more about the trends, stats, & brands shaping the space.