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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

Budgets are a tricky thing. You need to be able to justify the spend to get it in the first place, but often the justification only comes when you can show proof in the pudding. Are you looking for ways to grow your budget and make it work more effectively for you? Let us help!
It's safe to say that email marketing is still, and will likely continue to be, one of the best ways to communicate with an engaged audience who wants the latest, relevant news from your brand. With that reality in mind, apply these golden rules to your email strategy and boost your brand’s overall communication.
Consider this as you start building a marketing plan to capitalize on the summer season for your fresh produce brand.
We encourage all marketers to dive in and commit to regular data analysis - if not monthly, then at least quarterly.
We've compiled 10 stats that prove video is an effective tool for achieving brand awareness, social media engagement, website visits and sales conversions.
Despite the unknowns in the coming year, there is always foundational marketing work to be done. Here are 11 marketing stats you can't ignore in 2022.
Research on the topic of creativity in the workplace seems to converge on the same conclusion: creativity leads to productivity. In this post, we provide statistics to help frame why creativity should be one of your top priorities at your company.
Take a look at our three most read blog posts so far in 2021 including topics on effective story-telling, public relations , and influencer management.
There are several key elements that are sometimes overlooked or even forgotten amidst the flurry of website details. Here's a reminder!
The DMA team provides a list of frequently asked questions FAQs about Fresh Summit 2020 to help exhibitors better manage their booth presence.