Website Details That Are Critical for Digital Success

Your website is your most important sales, marketing, and communication tool. There are a few aspects of your site that are commonly overlooked, and when implemented, could make an impact on your overall digital success. 

Website Details That Are Critical for Digital Success:

Privacy Policy:

According to Pew Research Center, as many as 79% of Americans on the web worry about companies infringing their online privacy. Thus, this important legal statement is key to maintaining your target audience’s trust and keeping your from penalties down the road. Your Privacy Policy informs visitors about what information is collected about them while they are on your website and how that information will be used and shared. Specific requirements are outlined by the Federal Trade Commission, individual states, and Google. Failure to include a privacy policy could result in a range of fines and penalties. Additionally, if you have a Privacy Policy, but you haven’t updated it recently, you might need to add language for the California Consumer Privacy Act of 2018 (CCPA) or General Data Protection Regulation (GDPR).

Analytics Tracking:

Reliable data is important to determining traffic sources, visitors’ interests and PR or advertising success. Don’t miss out on critical data collection that can measure your success and provide insight into what is working, and what needs adjustment. By tracking everything from the beginning, you can look back to see how your marketing efforts increased your success metrics. Plus, you can see later on how you should optimize the site with copy and images that will make your website more searchable. Google Analytics makes this process of data collection super easy for you to set up an account and pull a tracking code for your web developer to install. It is also easy to monitor results from day-to-day with a user-friendly interface. 

SEO Elements:

Website optimization is critical in a very competitive digital landscape where so many companies are competing for web users’ attention. All the while, optimization best practices are evolving and becoming more and more complex.  At a very minimum, it is important to properly set up your page titles & headlines, page meta descriptions, and on-page keywords. With 60% of marketers saying that inbound (SEO, blog content, etc.) is their highest quality source of leads, those small efforts will go a long way in positioning your company’s website for success (HubSpot).

It is never too late to get these items implemented (and we recommend that you do). If you are still unsure about where and how to begin, we can help