Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 21 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.

Article

Brand & Creative

Is Your Packaging Helping or Hurting Your Brand?

Discover how your packaging’s design, function, and sustainability can strengthen your brand and win over consumers.

October 30, 2025

3 min read

Article

Debunking 6 SEO Myths: What You Should Know

We debunk six SEO myths, so you can navigate the world of SEO with clarity and confidence to improve your online presence.

October 9, 2025

4 min read

Article

Brand & Creative, Budgeting & Strategy, Fresh Produce

Why Your Marketing Calendar Should Mirror Your Product Availability

Want to make your marketing more impactful year-round? Discover why syncing your content with product availability can boost relevance, engagement, and results.

August 21, 2025

2 min read

Article

Culture & Leadership

Weathering the Storm: Marketing Resilience During Climate & Political Extremes

Discover how fresh produce brands can use strategic marketing to build resilience and trust amid climate and political extremes.

July 24, 2025

4 min read

Article

Brand & Creative, Fresh Produce

How to Use Health Claims and Benefits in Your Fresh Produce Marketing (Without Breaking FDA Rules)

Learn how to promote the health benefits of your fresh produce while staying compliant with FDA regulations. This guide covers the right way to use nutrient, health, and structure/function claims to build trust and boost appeal.