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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

In today's fast-paced and quickly evolving marketing climate, the days of having one single marketer on a team that is responsible for managing "it all" is long gone. Here are three ways to save time and money in 45 days or less with these marketing tools!
While your website might be one of your most costly and comprehensive marketing investments up front, it often takes a back seat to other timelier marketing priorities as the years go on. Outdated content aside, there might also be some less noticeable ways that your website is underserving you and here are 3 simple ways you can whip your website into shape!
It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.
As we enter the holiday season, we've got nothing but green lights ahead as food marketers. With holiday gatherings galore filled with stuffings and sides, casseroles and pies, and everything in between, so many opportunities abound for us to get our fresh produce brands in front of shoppers. Here are a few ways marketers can take advantage of the holiday season!
Budgets are a tricky thing. You need to be able to justify the spend to get it in the first place, but often the justification only comes when you can show proof in the pudding. Are you looking for ways to grow your budget and make it work more effectively for you? Let us help!
It's safe to say that email marketing is still, and will likely continue to be, one of the best ways to communicate with an engaged audience who wants the latest, relevant news from your brand. With that reality in mind, apply these golden rules to your email strategy and boost your brand’s overall communication.
Consider this as you start building a marketing plan to capitalize on the summer season for your fresh produce brand.
We encourage all marketers to dive in and commit to regular data analysis - if not monthly, then at least quarterly.
We've compiled 10 stats that prove video is an effective tool for achieving brand awareness, social media engagement, website visits and sales conversions.
Despite the unknowns in the coming year, there is always foundational marketing work to be done. Here are 11 marketing stats you can't ignore in 2022.