Mackenzie McLeod Headshot

Mackenzie McLeod

Mackenzie’s methodical approach and eye for detail allows her to deliver strategic and measurable results for both the company and its clients. As the Executive Director of Brand Management, Mackenzie leads the Brand Management team in their work and client services, ensuring the growth and success of many of the fresh produce industry’s most valued brands.

Posts by: Mackenzie McLeod

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually means. When many of you speak about your company’s sustainability story, you’re likely talking about resource conservation, land stewardship, the economic viability of your operations and your support for your employees or societal impacts. But here is what your shoppers are thinking... 
When it seems like you’ve checked all the boxes relative to your trade marketing program and you’re still not seeing the results you’d expect (or worse, that your executive team expects), it’s a sign that it’s time for some out-of-the-box thinking. Take your B2B marketing program further with these creative, out-of-the-box ideas for reaching trade audiences designed for fresh produce companies!
Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? Marketing veterans in the fresh produce space might agree that as an industry, we sat on our laurels when it came to preparing ourselves to effectively market to millennials. Here are the realities of marketing to Gen Z!
Marketers are the people who craft your brand story, maintain your website, put together your tradeshow collateral, manage your social media platforms, conjure up (hopefully riveting) digital advertising campaigns, champion your public relations efforts, and more. Unfortunately, we often hear from marketers that they do not feel seen, valued, or empowered by the other departments in the business. Here are 4 ways to empower your marketing team!