Mackenzie McLeod Headshot

Mackenzie McLeod

Mackenzie’s methodical approach and eye for detail allows her to deliver strategic and measurable results for both the company and its clients. As the Executive Director of Brand Management, Mackenzie leads the Brand Management team in their work and client services, ensuring the growth and success of many of the fresh produce industry’s most valued brands.

Posts by: Mackenzie McLeod

Video content is going to become essential for brands to be successful in engaging their audiences in 2020 and beyond.
PMA Foodservice offers produce brands a chance to use their culinary prowess to attract foodservice buyers. Here are 6 ideas to spruce up your booth.
Producing great content will only help your blog go so far. Implement these strategies to start attracting more blog subscribers quickly!
If you haven’t yet heard about Tour de Fresh from trade media, allow us to share more about why you should add this event to your 2019 sponsorship plans.
Fresh produce marketing looked different in 2004. Produce marketers remained focused on print advertising, faxed price lists and tradeshow participation. We were at the mercy of what retailers and foodservice providers could or would do to position fresh most effectively; that was about to change.
With chatbots powering more and more customer service interactions, should fresh produce companies add them to their marketing plans? From automating customer service interactions to solving efficiency problems in our industry, find out where the opportunity lies with chatbots.
With 2020 on the horizon, now is the ideal time to start thinking about how you want your brand to look and what you want to have accomplished as we enter a new decade. Here are 6 marketing projects you may want to consider adding to your 2019 to-do list: