Mackenzie McLeod Headshot

Mackenzie McLeod

Mackenzie’s methodical approach and eye for detail allows her to deliver strategic and measurable results for both the company and its clients. As the Executive Director of Brand Management, Mackenzie leads the Brand Management team in their work and client services, ensuring the growth and success of many of the fresh produce industry’s most valued brands.

Posts by: Mackenzie McLeod

We’ve kept our antennas up to identify the marketing trends and predictions that we believe are the most important for fresh food marketers in 2022.
We couldn't celebrate Thanksgiving without reflecting on the industry we are blessed to serve. Here’s 7 reasons we’re grateful to work in fresh produce.
No one told us life was going to be this way. If you're having a serious case of Fresh Summit withdrawal, join us in reminiscing the last 10+ years - Friends style!
Just how much SHOULD you spend on a new website in the fresh produce industry? The answer is a complex one that involves answering a few questions first.
Here are the top marketing realities you need to be aware of for 2021 and our predictions about how these will affect fresh produce marketers directly in the year to come.
The smartest marketers know that they can create a sales dependency on marketing if they have the right strategy and the right tools in their toolbox.
Tradeshow participation looks very different than it did a year ago. In this post, Mackenzie offers 5 tips to refresh you with tips for preparing your sales team to be effective again at in-person tradeshows.
LinkedIn is an ideal place for fresh produce professionals to generate business leads. Are you taking advantage of this opportunity for your B2B marketing?
If you have a blog that’s under performing, or if you are working on launching a new blog that you are eager to see perform, consider implementing these strategies to boost blog traffic.
Don’t let FOMO get you down - we're here to cover all the ins and outs of what you saw (and didn't see) at Viva Fresh and Southern Exposure this year!