It’s a 🔥HOT🔥time for marketers to work on optimizing their website for search engines. Why? Because it can take a while to start seeing results. So if you’ve got a big trade show in the fall, start now. If you have lofty site visit goals for 2024, it’s time to get to work!
As a group of marketers that works with brands on their SEO, we’ve got a few tips on things you can do NOW to get your site into shape so you can meet your goals.
Start a blog.
Your site will rank higher in the search results when a search engine assigns your site “authority.” That is based on several criteria, including your URLs and page structure. Starting a blog and updating it regularly gives you more opportunities to rank in search results! While it can be tedious to keep up with a blog, it’s worth it in the long run. For example, if you wanted to rank for “best company in Dallas” and “best place to work in Dallas,” you have multiple opportunities to use those keywords more frequently in a blog than you do on your site alone.
Invest in a strategic public relations plan.
According to Moz, mentions of your brand in the media can impact your SEO value. If your brand is not in the press through regular features or press releases, you could be missing out on opportunities to appear higher in search results! Plus, similar to starting a blog, if you have a newsroom section on your website, you will reap the benefits of having more URLs.
Drive traffic to your site.
As long as your website is well-designed and user-friendly, you could benefit from driving traffic to your site through advertising and email marketing. Google values diverse traffic sources, so activating a comprehensive digital marketing plan can help your website climb in rankings. We recommend Pay Per Click advertising as part of an overarching marketing strategy specifically for SEO value because it will ensure that your site is showing up for certain keywords.
Request a free SEO assessment from DMA Solutions.
Right now we’re offering free SEO assessments (up to a $500 value) for a limited time. Our assessment will determine how well your current website is optimized and tell you what you need to address if you’d like to gain a higher Google search ranking. You’ll learn your overall SEO score, the high priority, medium priority and low priority problems holding you back, and you’ll gain insights into how your competitors are ranking in comparison. Contact us to request your free assessment!
Businesses that invest in SEO see increased website traffic that results in more lead generation and ultimately, sales. DMA Solutions has been helping brands for nearly 20 years do all of these things. We offer a monthly SEO retainer that focuses specifically on helping your brand rank for selected keywords. Contact us today to get started!