Marketing Services Agency Blog: The Core Blog - Page 2 of 151

Top 4 Ways to Improve Your SEO

Posted by Mari Cobb
July 13, 2023
6:00 AM

It's never a bad time to start optimizing your website for search engines. Why? Because it can take a while to start seeing results. Businesses that invest in SEO see increased website traffic that results in more lead generation and ultimately, sales. Use these tips to improve your SEO rankings today!

5 Steps To Deep Clean Your Brand’s Social Media

Posted by Hena Husain
June 29, 2023
6:00 AM

Maintaining social media is time-consuming work, but it's worth the effort. Here's how you can deep clean your social media strategy today by focusing on your current audience, platforms, and new goals to put into action.

5 Trends that will Affect Marketers in 2023

Posted by Lauren Miller
June 22, 2023
6:00 AM

Today, access to all the news you could ever need is available with the touch of a finger and what is considered "newsworthy" seems to change weekly. Our public relations team communicates with both national and trade media daily and we’ve identified 5 important media trends to help you strategize your marketing efforts in 2023!

2023 Food Trends: Mid-Year Update

Posted by Gabby Ausbrook
June 21, 2023
1:39 PM

Building upon our beginning-of-the-year predictions for 2023 Food Trends, we’ve done a deep dive into today’s hottest flavor to provide an update on food and beverage trends of 2023. Buckle up and get ready to explore the latest and greatest in food trends to understand how you can utilize them in your marketing efforts.

What You Need to Know About ChatGPT

Posted by Mari Cobb
June 8, 2023
2:37 AM

By now, you’ve likely heard some buzz about ChatGPT - so have we! It seems like there are at least 50 news stories about this topic online every day. So before we put all our marketing dollars into this new disruptive technology, we did a deep dive on this program to find out what it is, and what it means for our industry.

42 Statistics That Prove the Power of Podcasts in 2023

Posted by Megan Zweig
June 1, 2023
11:00 AM

We started Self Smarter Podcast a little over a year ago and even we've been surprised at the number of people globally that we're able to reach on any given day. We're tapping into what people are listening to all over the world to provide 42 statistics on podcasting in 2023!

TikTok Advertising: Is It Right For Me?

Posted by Jessie Donlon
May 25, 2023
11:00 AM

After months of experimenting with TikTok content, advertising, and all of its intricacies, we're ready to share what we've learned... and our findings might surprise you! We've broken down some investment levels to show you the different options you have when it comes to having a presence on this platform.

Shape Up Your Website for Summer

Posted by Marci Allen
May 18, 2023
11:00 AM

While your website might be one of your most costly and comprehensive marketing investments up front, it often takes a back seat to other timelier marketing priorities as the years go on. Outdated content aside, there might also be some less noticeable ways that your website is underserving you and here are 3 simple ways you can whip your website into shape!

5 Signs That It’s Time For A Marketing Tune-Up

Posted by Jordan Confer
May 11, 2023
11:00 AM

Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? With growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. That's why we're sharing our top 5 signs you and your brand need to put a fresh spin on your marketing strategies!

3 Ways People Use Social Media Differently During the Summer

Posted by Hena Husain
May 4, 2023
11:00 AM

According to beon.Worldwide, social media posts nearly double over the summer months compared to other seasons and people use social media a little differently than at other times of the year. So, as you're prepping your vacation and travel plans, you also need to be prepping your social media content to connect with your audience over the summer as well. Here's 3 reasons why...