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Jessica Schneider

Jessica’s practical problem solving, supportive nature, and vibrant style of communication makes her an ideal member of the public relations team at DMA. In addition to this, her keen ability to understands the needs and feeling of others and deep sincerity makes her not only a valuable manager, but also advocate for her team and clients.

Posts by: Jessica Schneider

Not only does working with the right PR team help round out your marketing efforts and maximize your reach, but it can also make your life a little easier! Here’s how an effective PR agency can support you when handling media relations, company announcements and press releases, crisis communications, influencer coordination, event support and more.
Similar to email marketing, website visits, social media likes, comments, and shares, and of course public relations placements, advertising can (and should be) measured to ensure your efforts are working as well as proving to be successful. So, how do you measure the success of your advertising strategy? We’ve done the heavy lifting for you and rounded up four metrics to keep an eye on when it comes to advertising analytics.
As social media platforms like Instagram and TikTok continue to gain popularity and engagement, influencer content across the board is becoming more and more seen, AND crucial. To emphasize and elevate the value an investment in influencer marketing can make, we’ve rounded up the top 5 things that you should know about influencer marketing right now.