Jessica Schneider, Author at DMA Solutions

4 Ways to Elevate Your Trade PR in 2020

Posted by Jessica Schneider
November 23, 2019
2:00 AM

Elevate your trade public relations efforts in 2020 with these helpful tips.

How to Win with PR in Fresh Produce

Posted by Jessica Schneider
October 9, 2019
1:00 PM

It’s not enough to earn a media placement: you need to be able to explain your wins to prove the value of public relations in the fresh produce industry.

Is Your Product Pitch-Worthy?

Posted by Jessica Schneider
October 9, 2019
1:00 AM

Here are a few pitch-worthy points to consider as you plan for 2020 public relations strategy for consumer media.

Influencers: Expectation vs. Reality

Posted by Jessica Schneider
August 6, 2019
9:51 PM

To help guide your influencer marketing efforts, we’ve outlined a few key things to keep in mind when it comes to the expectations—and the reality—of influencer partnerships.

Beyond the Press Release: How to Surprise and Delight the Media

Posted by Jessica Schneider
July 16, 2019
9:46 PM

Public relations tactics are ever-changing. Here are some ways to go beyond the press release and surprise the media with branded mailers.

6 Ways to Prep for Christmas in July: PR Edition

Posted by Jessica Schneider
July 2, 2019
11:10 PM

From experiential pitching to editorial calendar planning, we’re outlined key steps for marketers to prepare for Christmas coverage in July.

How to Make PR More than Just Luck

Posted by Jessica Schneider
March 17, 2019
1:00 PM

To give you an idea of how to take the luck out of PR, we’ve outlined a few ways to ensure your efforts are working towards success rather than simply a gamble with luck.

4 Ways to Leverage PR for Tradeshow Season

Posted by Jessica Schneider
February 22, 2019
6:23 PM

While we are busy finalizing all the little details, it is equally important to ensure we are utilizing the public relations team to create buzz ahead of the show—and keep it going beyond the event. Here are four ways you can leverage PR for tradeshow season.