The Impact of an Effective Public Relations Agency
As we move towards the end of 2023 and look forward to the new year, it’s important to consider all aspects of your marketing efforts being employed in 2024. And yes, that also includes public relations!
The marketing landscape has changed drastically in the last few years, with lines blurring even further across public relations, social media, traditional marketing tactics, and not to mention the exponential rise of influencer work! All that to say, it’s important to keep in mind how working with the right PR team can not only help round out your marketing efforts and reach more people, but also (hopefully) make your life a little easier by handling the following…
Media Relations
You need a trusted team who can communicate and inform the media on behalf of your company, and one of the main capabilities of an effective PR agency is doing just that with media relations. If you think about it, it’s all in the name… (public relations → media relations). An agency is there to take on inquiries from the media who might be looking to do a story about your company or get a quote from an executive member to contribute to an article that mentions the brand. This is where the right public relations agency will be able to step in and do their magic to ensure the right messaging is shared and communicated to the media.
Company Announcements / Press Releases
A productive and effective PR agency will be keen on press release writing to share company announcements with the media. Typically, an agency will have a curated list of media contacts that they have spent time building relationships with, which can be the difference between impactful media placements and subpar coverage. The writing of the press release itself should be simple and turnkey for the right PR team that is well-versed in your brand. Their ability to draft a piece that entices readers to learn more and inquire about the company is a must!
Crisis Communications
When your company or brand finds itself between a rock and a hard place with negative company news, a product recall, or consumer complaints, it’s imperative to have efficient public relations partners on your side. When something bad happens, it’s actually the PR team that usually has a plan already in place to make the next steps easier for your company and hopefully also help soften the blow. By having a team at the ready SHOULD crisis occur, it can alleviate some of the stress that comes with the territory of not knowing what to say or how to proceed to ensure the issue does not go further in the wrong direction.
Influencer Coordination
We all have seen the increase in influencer marketing, and for some agencies, this work falls under public relations! For that matter, the right public relations team can streamline this work and make it the most efficient use of time. They will know the right influencers who can help you achieve your brand’s goals, negotiate contracts and pricing, coordinate content and handle the back and forth that inevitably comes with influencer territory. Therefore, when considering a PR agency to work with, consider the work you would be (or not be) doing with influencers, and what you might be able to do with that additional time.
Events Support
The final impact that an effective public relations agency can have on your brand is support for any and all events. This includes product launch parties, store or program openings, media meet and greets, industry tradeshows and so much more. Having the right PR team in your corner is an important part of making events successful for your company.
At the end of the day, the PR team is one that makes the marketing landscape of a brand a more well-rounded one. It brings the social media, marketing, and influencer pieces together while also streamlining efforts to ensure the best use of your time.
Are you interested in learning more about how a PR agency could benefit your company? Check out our wealth of public relations posts on The Core, or reach out to us for a free marketing consultation. We’d love to chat about ways to help you reach more audiences through public relations efforts.
