All Fresh Produce Is Grown Locally Shoppers want local fresh produce. They also want citrus year-round. In my travels, conversations with strangers often turn to what I do for a living. When I say I market fresh produce, the first response is usually some version of “Oh, you mean local.…
Before You Hit the Show Floor: PR Moves to Make Before the Global Produce and Floral Show The 2026 Global Produce and Floral Show runs October 14 to 16 in Orlando, Florida. Trade media will be there covering the industry, the same as they are every year, and getting your brand in front of them does not happen by accident once the show starts.…
From brand credibility to earned media, learn why public relations remains one of the most effective tools in modern marketing.
Learn how to turn everyday email outreach into meaningful media relationships through personalization, consistency, and authentic communication that builds lasting trust.
Learn how to determine whether a press release is the right way to share your company’s news and when other communication strategies may be more effective.
From strategy to storytelling, public relations is transforming. Learn four important shifts driving today’s PR landscape. Public relations is evolving fast. Discover four major shifts shaping modern PR today. PR Is Changing – Here’s What to Watch
A fresh look at where PR is headed, and what it means for brands planning for 2026.
We break down the key difference between publicity and public relations—spotlighting how publicity gets attention while PR strategically shapes your brand’s image over time.
We share tips for crafting impactful, flexible PR campaigns that stand out during the holiday rush.
Transparency in PR is crucial, as consumers increasingly seek authentic connections with brands amid rising skepticism and misinformation.
