5 Ways We Use PR to Boost Brands During the Holidays
The holiday season is not just a time for gift-giving, festive feasting, and cherished moments with loved ones; it’s also an opportunity for brands to connect with consumers on deeper levels. As we reflect on the past year and look forward to the future, marketers and publicists have a unique chance to create campaigns that resonate with both the brand’s identity and its audience.
We’ve rounded up a selection of strategies to help you embrace holiday themes such as community, generosity, and joyful gatherings, and incorporating them into your campaigns. Let’s make this a successful close to the 2024 season, filled with warmth and holiday cheer!
Identify & Understand Your Audience
First and foremost, as with any campaign, it’s imperative to decide on the audience you and your brand wish to target. During the holiday season, there is an overload of content and messaging that can become overwhelming to consumers if it is not delivered in the right way. By understanding who your audience is, you can tailor and craft holiday PR and marketing materials that resonate more with who it is you’re trying to reach.
Incorporate Your Brand’s Values
Brands core values are more than just a part of the mission statement. These can be used in holiday messaging, pitches and content to further align the brand with consumers who share the same insights. Doing this also can help to streamline messaging and make it more cohesive through the campaign while also helping your brand stand out in a time where most content is the same ole holiday themes.
Focus on Community Engagement & Events
During the holidays, there is usually more of a focus on community and togetherness. Use this knowledge to your advantage by engaging or collaborating with local charities and/or community events. From food drives to angel trees and other holiday fundraisers, there are many options and opportunities to choose from. However, be sure that the charities or events that you engage with align with your brands messaging and values to keep PR efforts and marketing campaigns cohesive.
Leverage Influencer Partners
By now, influencers should be a no-brainer part of your PR strategy as they have become a major part of marketing and communications efforts. During this time of year, content is flooding social media and by leveraging your influencer partners, you can help to ensure that your brand is being posted and seen by all (or at least some… lol). Even beyond just posting, influencers can give you insight into what is popular or receiving the most engagement via different platforms. This is a crucial part of ensuring that your campaigns are resonating with consumers.
Monitor & Adjust
More likely than not, your holiday PR and marketing strategies have been in place for at least a few months (maybe more) before they even launch. Due to the nature of consumer media, things might have changed since your plans were laid out. Therefore, it’s crucial to monitor the performance and engagement of your campaigns to ensure they are working. And of course, if they have fallen flat, being flexible and adjusting your strategies can further maximize your efforts!
With thoughtful planning, execution and the ability to change course if there is something that isn’t working, your PR and marketing efforts can stand out amidst the holiday hustle and bustle, leaving a lasting impression on consumers. Embrace the magic of the season and watch your work shine through!
