Public Relations

4 Trade Advertising Metrics You Need To Know Now

Posted by Jessica Schneider
June 1, 2022
11:00 AM

Similar to email marketing, website visits, social media likes, comments, and shares, and of course public relations placements, advertising can (and should be) measured to ensure your efforts are working as well as proving to be successful. So, how do you measure the success of your advertising strategy? We’ve done the heavy lifting for you and rounded up four metrics to keep an eye on when it comes to advertising analytics.

Best Practices for Public Relations

Posted by DMA Solutions Team
May 18, 2022
11:00 AM

Public relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a brand. In fact, relationship-building is a key area of PR that takes a great deal of time and strategy. Ensure your team is maximizing your PR efforts with these top 5 best practices!

5 Ways To Increase Your Public Relations Opportunities Right Now

Posted by DMA Solutions Team
December 9, 2021
12:00 PM

Relationships are a key area of PR that take time & strategy, which contributes to the fresh produce industry's struggles with Public Relations.

3 Tips To Maximize PR Exposure in Lieu of Fresh Summit

Posted by DMA Solutions Team
October 5, 2021
11:00 AM

With the cancellation of PMA's Fresh Summit, we've gathered the top 3 tips to maximize your PR exposure without our industry's largest event.

What it Means to be “Cancelled”

Posted by DMA Solutions Team
September 22, 2021
11:30 AM

Learn what it means to be cancelled and how public relations is your best defense with crisis management.

24 Public Relations Statistics That Could Be A Game Changer In 2021

Posted by DMA Solutions Team
March 25, 2021
11:00 AM

We’ve compiled the key takeaways and statistics of the PR industry in 2020 and are sharing the ones we found the most fascinating - as well as the ones that may apply to how you and your communications team are feeling.

Is The Press Release Dead?

Posted by Jordan Confer
March 24, 2021
11:00 AM

We believe press releases are still alive and well as they provide updates to stakeholders, increase brand credibility and generate sales leads.

March Madness Meets Public Relations

Posted by Jordan Confer
March 18, 2021
11:00 AM

We’ve shared our top public relations tips based on common lingo you’ll be hearing in March to help you prep for the “big dance” and your public relations strategy.