Public Relations

Similar to email marketing, website visits, social media likes, comments, and shares, and of course public relations placements, advertising can (and should be) measured to ensure your efforts are working as well as proving to be successful. So, how do you measure the success of your advertising strategy? We’ve done the heavy lifting for you and rounded up four metrics to keep an eye on when it comes to advertising analytics.
Public relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a brand. In fact, relationship-building is a key area of PR that takes a great deal of time and strategy. Ensure your team is maximizing your PR efforts with these top 5 best practices!
Relationships are a key area of PR that take time & strategy, which contributes to the fresh produce industry's struggles with Public Relations.
With the cancellation of PMA's Fresh Summit, we've gathered the top 3 tips to maximize your PR exposure without our industry's largest event.
Learn what it means to be cancelled and how public relations is your best defense with crisis management.
Take a look at our three most read blog posts so far in 2021 including topics on effective story-telling, public relations , and influencer management.
We’ve compiled the key takeaways and statistics of the PR industry in 2020 and are sharing the ones we found the most fascinating - as well as the ones that may apply to how you and your communications team are feeling.
We believe press releases are still alive and well as they provide updates to stakeholders, increase brand credibility and generate sales leads.
We’ve shared our top public relations tips based on common lingo you’ll be hearing in March to help you prep for the “big dance” and your public relations strategy.
We’re here to provide some tips on how to get the most “bang for your buck” when it comes to informing shoppers and retailers of your exciting news!