Public Relations

Read our best practices to continue pitching fresh produce to national, consumer media during this pandemic.
During unprecedented times, consider pivoting to helpful and strategic media communications.
Press releases, media pitching, crisis communications are all PR initiatives to help spread your company news as trade show cancelations occur.
Avoid these major pitfalls from big-name brands who learned the hard way in 2019.
Whether you’re working on building brand awareness, elevating your brand or product to consumer media or struggling through crisis communications, having a public relations cheat sheet on hand will make clearing the hurdles one step easier.
Whether learning from past trends in 2019 or looking towards to the horizon at 2020, make the most out of your PR team with these essential trends to look forward to.
Elevate your trade public relations efforts in 2020 with these helpful tips.
With only 14 months left of binge watching The Office on Netflix, here are five ways we can learn from Michael Scott and the crew on how “not” to do public relations.
A great way to make the most out of any company announcement or news is to meet with media 1-on-1 to ensure your messaging and talking points get across.
It’s not enough to earn a media placement: you need to be able to explain your wins to prove the value of public relations in the fresh produce industry.