Article
It’s not enough to earn a media placement: you need to be able to explain your wins to prove the value of public relations in the fresh produce industry.
4 min read
Article
Here are a few pitch-worthy points to consider as you plan for 2020 public relations strategy for consumer media.
4 min read
Article
While some think the press release is dead, we at DMA Solutions soundly disagree. Press releases are an effective way to share newsworthy, timely updates.
6 min read
Article
Push fresh produce through the clutter of consumer media and craft your pitches for the right people, using the right messaging and capitalizing on trends.
5 min read
Article
There’s an art to making trade newsletter emails perform at their best. Take a look at these 5 #protips to get your trade newsletters back on track.
5 min read
Article
A well thought-out email plan tailored to the trade audience can increase the value of your brand and create opportunities for your internal teams.
4 min read
Article
Because public relations isn’t as easily measured as other aspects of marketing, it is all the more important for the client and PR team to be aligned when it comes to setting goals for the future.
4 min read
Article
While public relations and college football seem like separate worlds, there are numerous lessons marketers can learn from studying their favorite teams.
4 min read
Article
The similarities and intersections of work between social media and public relations make it essential for both teams to be in constant communication.
4 min read
Article
Public relations tactics are ever-changing. Here are some ways to go beyond the press release and surprise the media with branded mailers.
4 min read