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Dan'l Mackey Almy Headshot

Dan'l Mackey Almy

Well-known for her business and marketing success in the fresh produce industry, Dan’l Mackey Almy’s career and reputation have been nothing short of impactful. Over the past 18 years as Founder & CEO, Dan’l has led DMA Solutions, a marketing agency that serves fresh produce companies, restaurants, better-for-you food products, floral, nonprofits, and associations. Dan’l’s passion to ensure people have access to fresh food every day is fueled by her humble upbringing in a rural community.

Posts by: Dan'l Mackey Almy

Don’t Go Dark: Your Brand Is Not Seasonal

Brands shouldn’t disappear in the off-season, as going quiet means losing attention, relevance, and connection. Stay active year-round to keep your audience engaged and ready when your product returns.

Who does Private Label benefit?

A thought piece about who really benefits from food packed in private label versus branded packaging. Are we commoditizing our industry by allowing this to continue? More of Dan'l Mackey Almy's thoughts are included.

Buyers, You’re The Key

The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Now, it’s on you, buyers to show up and engage.

No One is Asking Me About Social Media ROI, Now.

Now more than ever our industry is seeing (and not questioning) the ROI of social media. We dive into this, and how this proves our industry needs brands, in our latest Core post!

The Role of Fresh Food Brands in the New Normal

Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses. PMA, TIPA and United Fresh are all doing a good job on keeping members updated with facts relating to economic and political changes.

In Loving Memory of Frieda Rapoport Caplan

She was a woman that was a bright light, a mover, a shaker, and a difference maker. Frieda lived a life that was full and perfectly suited for her.

Record-Breaking Tour de Fresh Kicks off 2019 Fresh Summit on a High Note

A recap on the 2019 Tour de Fresh ride hosted by the California Giant Foundation to raise money for salads bars in schools.

How Culture Impacts Fresh Produce: Fresh Summit Panels Reimagined

Dan'l Mackey Almy with DMA Solutions will be a panelist at the Fresh Summit Experience Extension to discuss trends & how they affect the produce industry.

Why We Choose Fresh

One of my greatest joys is watching talented people grow & truly attach themselves to the beauty and challenge that comes with choosing a career in fresh.

Fresh Produce, What’s With Our CPG Love Affair?

CPG has been upheld as a gold standard that fresh produce companies seek to emulate on all fronts. Somehow we have convinced ourselves that CPG harnesses some level of operational excellence and marketing mastery far beyond the feats of which we are capable in fresh produce.
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