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Dan'l Mackey Almy

Well-known for her business and marketing success in the fresh produce industry, Dan’l Mackey Almy’s career and reputation have been nothing short of impactful. Over the past 22 years as Founder & CEO, Dan’l has led DMA Solutions, a marketing agency that serves fresh produce companies, restaurants, better-for-you food products, floral, nonprofits, and associations.

Posts by: Dan'l Mackey Almy

What Belongs in a Brand Messaging Guide (and Why It Matters)

A practical look at building a brand messaging guide that aligns your team and strengthens how your company is understood.

Summer Sales & Marketing Series: Part 7

Discover how a shared sales and marketing scorecard improves collaboration, aligns goals, and helps both teams focus on the metrics that drive business growth.

Summer Sales & Marketing Summer Series: Part 6

Branding won't eliminate price pressure, but it can strengthen sales conversations. Discover how marketing helps create value beyond price.

Summer Sales & Marketing Series: Part 3

Learn why sales feedback is one of the most valuable marketing tools for produce companies and how it leads to stronger strategies.

Don’t Go Dark: Your Brand Is Not Seasonal

Brands shouldn’t disappear in the off-season, as going quiet means losing attention, relevance, and connection. Stay active year-round to keep your audience engaged and ready when your product returns.

Who does Private Label benefit?

A thought piece about who really benefits from food packed in private label versus branded packaging. Are we commoditizing our industry by allowing this to continue? More of Dan'l Mackey Almy's thoughts are included.

Buyers, You’re The Key

The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Now, it’s on you, buyers to show up and engage.

No One is Asking Me About Social Media ROI, Now.

Now more than ever our industry is seeing (and not questioning) the ROI of social media. We dive into this, and how this proves our industry needs brands, in our latest Core post!

The Role of Fresh Food Brands in the New Normal

Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses. PMA, TIPA and United Fresh are all doing a good job on keeping members updated with facts relating to economic and political changes.

In Loving Memory of Frieda Rapoport Caplan

She was a woman that was a bright light, a mover, a shaker, and a difference maker. Frieda lived a life that was full and perfectly suited for her.
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