All Fresh Produce Is Grown Locally Shoppers want local fresh produce. They also want citrus year-round. In my travels, conversations with strangers often turn to what I do for a living. When I say I market fresh produce, the first response is usually some version of “Oh, you mean local.…
A Sales & Marketing Game Plan for IFPA Global Show Two weeks out from a major show, the booth graphics are ordered, and the sales calendar is filling up. What’s usually missing is a plan that sales and marketing built together.…
A practical look at building a brand messaging guide that aligns your team and strengthens how your company is understood.
Discover how a shared sales and marketing scorecard improves collaboration, aligns goals, and helps both teams focus on the metrics that drive business growth.
Branding won’t eliminate price pressure, but it can strengthen sales conversations. Discover how marketing helps create value beyond price.
Learn why sales feedback is one of the most valuable marketing tools for produce companies and how it leads to stronger strategies.
Brands shouldn’t disappear in the off-season, as going quiet means losing attention, relevance, and connection. Stay active year-round to keep your audience engaged and ready when your product returns.
Last week, the Wall Street Journal ran a headline that should make every professional pause: “Use AI or Get Fired.” The article showed that companies are taking different approaches to AI adoption. Some are letting go of employees who struggle to use AI at work.…
In my article last week, I shared how AI became the first technology to arrive for everyone at once. There was no generational head start, no insider culture to learn, just everyone starting as beginners together. This is what makes AI different from past technology waves.…
In past digital technology revolutions, early adopters led the way and others followed. AI has completely changed that pattern. This pattern was easy to spot. When Mark Zuckerberg started Facebook in his Harvard dorm in 2004, it was just for Harvard students.…
