Culture & Leadership

Before You Hit the Show Floor: PR Moves to Make Before the Global Produce and Floral Show

Posted by Marci Allen
September 17, 2026

Before You Hit the Show Floor: PR Moves to Make Before the Global Produce and Floral Show The 2026 Global Produce and Floral Show runs October 14 to 16 in Orlando, Florida. Trade media will be there covering the industry, the same as they are every year, and getting your brand in front of them […]

Summer Sales & Marketing Series: Part 7

Posted by Dan'l Mackey Almy
August 6, 2026

Discover how a shared sales and marketing scorecard improves collaboration, aligns goals, and helps both teams focus on the metrics that drive business growth.

Summer Sales & Marketing Summer Series: Part 6

Posted by Dan'l Mackey Almy
July 30, 2026

Branding won't eliminate price pressure, but it can strengthen sales conversations. Discover how marketing helps create value beyond price.

Summer Sales & Marketing Series: Part 3

Posted by Dan'l Mackey Almy
July 9, 2026

Learn why sales feedback is one of the most valuable marketing tools for produce companies and how it leads to stronger strategies.

Summer Sales & Marketing Series: Part 2

Posted by Marci Allen
June 25, 2026

Discover the three things produce sales reps need most from marketing to build buyer confidence, strengthen brand value, and keep conversations moving forward.

Summer Sales & Marketing Series: Part 1

Posted by Marci Allen
June 18, 2026

Discover why sales and marketing alignment matters in the produce industry and how collaboration can drive stronger brands, better buyer conversations, and growth.