There is no mastering AI. Here are 8 reasons why, and what to aim for instead. I say this after more than two years of focused AI study, certifications, a long list of subscriptions, and more than a few failed trials.…
Discover how a shared sales and marketing scorecard improves collaboration, aligns goals, and helps both teams focus on the metrics that drive business growth.
Branding won’t eliminate price pressure, but it can strengthen sales conversations. Discover how marketing helps create value beyond price.
Learn why sales feedback is one of the most valuable marketing tools for produce companies and how it leads to stronger strategies.
Discover the three things produce sales reps need most from marketing to build buyer confidence, strengthen brand value, and keep conversations moving forward.
Discover why sales and marketing alignment matters in the produce industry and how collaboration can drive stronger brands, better buyer conversations, and growth.
We note three strategic forces shaping marketing in 2026, and how leaders can find balance in an increasingly complex landscape.
Last week, the Wall Street Journal ran a headline that should make every professional pause: “Use AI or Get Fired.” The article showed that companies are taking different approaches to AI adoption. Some are letting go of employees who struggle to use AI at work.…
Discover how IFPA is transforming the produce and floral industry with bold advocacy, innovation, and real-world results.
Discover how fresh produce brands can use strategic marketing to build resilience and trust amid climate and political extremes.
