Dan'l Mackey Almy

Well-known for her business and marketing success in the fresh produce industry, Dan’l Mackey Almy’s career and reputation have been nothing short of impactful. Over the past 18 years as Founder & CEO, Dan’l has led DMA Solutions, a marketing agency that serves fresh produce companies, restaurants, better-for-you food products, floral, nonprofits, and associations. Dan’l’s passion to ensure people have access to fresh food every day is fueled by her humble upbringing in a rural community.

Posts by: Dan'l Mackey Almy

Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy
March 6, 2019
11:00 AM

Despite increases we’ve seen in specific categories, fresh produce is continually consumed at a relatively flat rate. However, based on this flat consumption rate—in addition to the current health crisis—it is clearthat fresh produce is far from meeting its potential—that’s where marketing comes in.

Commodity, Trade Name, or Brand: What’s it Going to Be?

Posted by Dan'l Mackey Almy
January 18, 2019
8:12 PM

Without marketing, companies are left operating as commodities or trade names. The alternative—fresh produce companies that embrace a brand-worthy approach to marketing—believe in the power that brands have to provide something of value to their buyers, to consumers, and to the industry as a whole.

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy
January 9, 2019
11:00 AM

The media furor from the recent romaine recall has died down, but that doesn’t mean that we now have the luxury to return to “business as usual.” This is the ideal time to think critically about how we can better prepare ourselves to mitigate the consequences of food safety scares as they occur.