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Dan'l Mackey Almy

Well-known for her business and marketing success in the fresh produce industry, Dan’l Mackey Almy’s career and reputation have been nothing short of impactful. Over the past 22 years as Founder & CEO, Dan’l has led DMA Solutions, a marketing agency that serves fresh produce companies, restaurants, better-for-you food products, floral, nonprofits, and associations.

Posts by: Dan'l Mackey Almy

Record-Breaking Tour de Fresh Kicks off 2019 Fresh Summit on a High Note

A recap on the 2019 Tour de Fresh ride hosted by the California Giant Foundation to raise money for salads bars in schools.

How Culture Impacts Fresh Produce: Fresh Summit Panels Reimagined

Dan'l Mackey Almy with DMA Solutions will be a panelist at the Fresh Summit Experience Extension to discuss trends & how they affect the produce industry.

Why We Choose Fresh

One of my greatest joys is watching talented people grow & truly attach themselves to the beauty and challenge that comes with choosing a career in fresh.

Fresh Produce, What’s With Our CPG Love Affair?

CPG has been upheld as a gold standard that fresh produce companies seek to emulate on all fronts. Somehow we have convinced ourselves that CPG harnesses some level of operational excellence and marketing mastery far beyond the feats of which we are capable in fresh produce.

What Blew Us Away (#WBUA) at Southern Exposure 2019

After 24 years of attending produce events, fresh produce marketer and DMA Solutions CEO Dan'l Mackey Almy tells why Southern Exposure 2019 by SEPC was one of the most special fresh produce industry experiences she has had in quite a long time.

Fresh Produce Marketing: Then and Now

Despite increases we’ve seen in specific categories, fresh produce is continually consumed at a relatively flat rate. However, based on this flat consumption rate—in addition to the current health crisis—it is clearthat fresh produce is far from meeting its potential—that’s where marketing comes in.

Commodity, Trade Name, or Brand: What’s it Going to Be?

Without marketing, companies are left operating as commodities or trade names. The alternative—fresh produce companies that embrace a brand-worthy approach to marketing—believe in the power that brands have to provide something of value to their buyers, to consumers, and to the industry as a whole.

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

The media furor from the recent romaine recall has died down, but that doesn’t mean that we now have the luxury to return to “business as usual.” This is the ideal time to think critically about how we can better prepare ourselves to mitigate the consequences of food safety scares as they occur.
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