All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing, consideration, and word choice.

While all of these things are vital to trade show success, it’s just as important to take advantage of the many Public Relations resources that Fresh Summit offers

We wanted to share our key takeaways with fresh produce marketers so that you can consider how you’re approaching your PR strategy as well!

Public Relations has the the smallest marketing budget – a stat we’re committed to changing based on these three guiding principles.

In the event that disaster strikes, create a pre-crisis and post-crisis plan in order to best control the public perception of your brand in any situation.