While all of these things are vital to trade show success, it’s just as important to take advantage of the many Public Relations resources that Fresh Summit offers
In the event that disaster strikes, create a pre-crisis and post-crisis plan in order to best control the public perception of your brand in any situation.
Public relations should touch almost every area of marketing to support overall success. Here's what fresh produce marketers can do to maximize their PR team.
Fresh produce brands successfully use public relations partly by avoiding #PRFails that brands fall victim due to laziness or desperation. Here are examples!
