To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when positioning your brand as a resource to the media.
We still firmly believe in sending out press releases as a part of your overall marketing strategy, but there is a time and a place – and etiquette – in doing so. Before you hit that send button, here are a couple of things to consider in regards to releasing news to the trade or consumer media.
Learn first-hand how editors want to be pitched new products and stories, and how the public relations landscape is evolving based on how media is being consumed today.
From our experience, working with smaller even micro-influencers are the sweet spot when looking to cultivate a mutually beneficial influencer marketing relationship that can flourish into a brand ambassadorship.
All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing, consideration, and word choice.
While all of these things are vital to trade show success, it’s just as important to take advantage of the many Public Relations resources that Fresh Summit offers
