Every year, there are a few stand-out companies who completely and utterly tank in their PR efforts. Back by popular demand, we hope you enjoy this year’s #PRFails of 2018 and what we should all learn from them.
Unlike general website and social media metrics, public relations analytics data are not always black and white. With new technology and an understanding of certain metrics, PR professionals are now able to track and analyze real numbers—rather than having to estimate views like we did in the past.
Fresh Summit will be here before we know it, and it's important to take advantage of each opportunity to maximize your presence at the show, including being ready to speak on camera when the trade media stops by your booth. Here are some of our best media training tips as you prepare for the show.
Public relations is a vehicle used to get your message in front of a vast amount of people, but it’s also a tool to build your brand and your reputation to a community. Here are a few PR tactics that retailers can benefit from.
To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when positioning your brand as a resource to the media.
We still firmly believe in sending out press releases as a part of your overall marketing strategy, but there is a time and a place – and etiquette – in doing so. Before you hit that send button, here are a couple of things to consider in regards to releasing news to the trade or consumer media.
Learn first-hand how editors want to be pitched new products and stories, and how the public relations landscape is evolving based on how media is being consumed today.
From our experience, working with smaller even micro-influencers are the sweet spot when looking to cultivate a mutually beneficial influencer marketing relationship that can flourish into a brand ambassadorship.
