Public Relations

5 Ways to Prepare Your Leaders to Speak on Camera at Fresh Summit

Posted by DMA Solutions Team
September 14, 2018
6:02 PM

Fresh Summit will be here before we know it, and it's important to take advantage of each opportunity to maximize your presence at the show, including being ready to speak on camera when the trade media stops by your booth. Here are some of our best media training tips as you prepare for the show.

How Public Relations Can Strengthen Your Retailer Relationships

Posted by DMA Solutions Team
August 22, 2018
10:00 AM

Public relations is a vehicle used to get your message in front of a vast amount of people, but it’s also a tool to build your brand and your reputation to a community. Here are a few PR tactics that retailers can benefit from.

5 Reasons You Need Public Relations

Posted by DMA Solutions Team
August 7, 2018
11:04 PM

Whether you are a startup or an established B2B or B2C company, here are 5 reasons you should be investing in public relations.

Positioning Your Brand as a Resource to Media Outlets

Posted by DMA Solutions Team
July 24, 2018
11:27 PM

To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when positioning your brand as a resource to the media.

The Dos and Don’ts of Pitching Consumer Media

Posted by DMA Solutions Team
June 20, 2018
10:00 AM

To avoid the headache of being ghosted by national media, here are some dos and don’ts when reaching out to pitch your story or product.

3 Questions to Ask Yourself Before Sending a Press Release

Posted by DMA Solutions Team
May 30, 2018
10:00 AM

We still firmly believe in sending out press releases as a part of your overall marketing strategy, but there is a time and a place – and etiquette – in doing so. Before you hit that send button, here are a couple of things to consider in regards to releasing news to the trade or consumer media.

Public Relations is More Personal Than Ever

Posted by DMA Solutions Team
May 18, 2018
10:20 PM

Learn first-hand how editors want to be pitched new products and stories, and how the public relations landscape is evolving based on how media is being consumed today.

How Smaller Influencers Can Reap Huge Results For Your Brand

Posted by DMA Solutions Team
April 3, 2018
6:22 PM

From our experience, working with smaller even micro-influencers are the sweet spot when looking to cultivate a mutually beneficial influencer marketing relationship that can flourish into a brand ambassadorship.

Lessons from 2017’s Biggest #PRFails

Posted by DMA Solutions Team
December 5, 2017
7:15 PM

All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing, consideration, and word choice.

3 Facts to Consider About the Future of Public Relations

Posted by DMA Solutions Team
November 29, 2017
6:37 PM

While many marketers are still trying to get their arms around the practice, the future of public relations is looking to be more palatable than ever.