In the event that disaster strikes, create a pre-crisis and post-crisis plan in order to best control the public perception of your brand in any situation.
Public relations should touch almost every area of marketing to support overall success. Here's what fresh produce marketers can do to maximize their PR team.
Fresh produce brands successfully use public relations partly by avoiding #PRFails that brands fall victim due to laziness or desperation. Here are examples!
Don't simply pick bloggers with pretty pictures who are active on social media. Consider this to make sure you're choosing the right bloggers for your brand.
When I graduated, I had some expectations for my first job in Public Relations, but I had no idea how much I was about to learn. Hear it here from a recent grad!
