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While all of these things are vital to trade show success, it’s just as important to take advantage of the many Public Relations resources that Fresh Summit offers
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Look beyond traditional B2B marketing tools and start using digital storytelling to reach your audiences.
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We wanted to share our key takeaways with fresh produce marketers so that you can consider how you’re approaching your PR strategy as well!
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Public Relations has the the smallest marketing budget – a stat we’re committed to changing based on these three guiding principles.
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In the event that disaster strikes, create a pre-crisis and post-crisis plan in order to best control the public perception of your brand in any situation.
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Brands that provide a media kit stand out because it shows that they are going the extra length to connect with media and invest in storytelling
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Understand your role as a brand in advance and establish a plan for responding to tragedies with respect. Read these social media best practices.
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Public relations should touch almost every area of marketing to support overall success. Here’s what fresh produce marketers can do to maximize their PR team.
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Fresh produce brands successfully use public relations partly by avoiding #PRFails that brands fall victim due to laziness or desperation. Here are examples!
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Article
Take advantage of the many PR resources that Fresh Summit offers to help bring people to your booth and encourage conversation after the show.
4 min read