Fresh produce brands successfully use public relations partly by avoiding #PRFails that brands fall victim due to laziness or desperation. Here are examples!
Don't simply pick bloggers with pretty pictures who are active on social media. Consider this to make sure you're choosing the right bloggers for your brand.
When I graduated, I had some expectations for my first job in Public Relations, but I had no idea how much I was about to learn. Hear it here from a recent grad!
When was the last time you pitched your fresh produce products to the media? Here are lessons from meeting with food editors for desk side visits in NYC!
With influence comes trust, and consumers buy products recommended by people they trust, like bloggers! Here are 5 ways to nurture relationships with bloggers.
In February, Uber unveiled a dramatic rebrand that brought on critique from branding experts. These are the lessons fresh produce marketers can take away.
