Public Relations

Don't simply pick bloggers with pretty pictures who are active on social media. Consider this to make sure you're choosing the right bloggers for your brand.
When I graduated, I had some expectations for my first job in Public Relations, but I had no idea how much I was about to learn. Hear it here from a recent grad!
If you want to utilize consumer public relations but have not yet figured out how to make it work for your brand, these tips will help.
When was the last time you pitched your fresh produce products to the media? Here are lessons from meeting with food editors for desk side visits in NYC!
With oodles of story ideas to pitch, I flew to New York to sit down with food editors and talk about fresh produce and here is what I learned.
Whether you’re new to PR or have included it in your marketing for years, we’ve got 5 ways to create publicity that often go missed.
With influence comes trust, and consumers buy products recommended by people they trust, like bloggers! Here are 5 ways to nurture relationships with bloggers.
In February, Uber unveiled a dramatic rebrand that brought on critique from branding experts. These are the lessons fresh produce marketers can take away.
Through our journey studying the PR discipline, we've encountered these common PR questions and identified these answers for fresh produce marketers.
Public Relations is growing rapidly in importance for fresh produce marketers to utilize to obtain brand recognition. Here are the trends that will shape 2016.