We’ll be getting back to the basics on media pitching. Whether you’re completely new to these key words or a seasoned pro, it never hurts to break down our marketing efforts and start fresh.
2020 was a year full of tests for brands on how to quickly pivot and provide sound messaging for an audience that was dealing with pressures like never before.
With your dollars being stretched amongst advertising, social media and other initiatives, at DMA, we believe your budget should make room for public relations.
Marketers in the fresh produce industry can take several practical lessons from the NBA “bubble” experiment like sticking to a plan, being adaptable and remaining consistent.
