Public Relations

We’re here to provide some tips on how to get the most “bang for your buck” when it comes to informing shoppers and retailers of your exciting news!
We’ll be getting back to the basics on media pitching. Whether you’re completely new to these key words or a seasoned pro, it never hurts to break down our marketing efforts and start fresh.
Here are a few things fresh produce marketers should consider when establishing their marketing strategies for stronger metrics of purchase intent.
2020 was a year full of tests for brands on how to quickly pivot and provide sound messaging for an audience that was dealing with pressures like never before.
With your dollars being stretched amongst advertising, social media and other initiatives, at DMA, we believe your budget should make room for public relations.
We’re here to help you think through ways to pitch your product during the holiday season!
Marketers in the fresh produce industry can take several practical lessons from the NBA “bubble” experiment like sticking to a plan, being adaptable and remaining consistent.
Public relations continues to elevate good-for-you brands doing good during this time.
We’ve outlined a few ways PR can help your brand through the next 60 to 90 days and beyond.
The best way to maximize your PR hours during this time is to find ways to add value to the standard “pitch.”