Public Relations Posts

Make PR More than Just Luck-DMA Solutions-Fresh Produce-2

How to Make PR More than Just Luck

Posted by Jessica Schneider on March 17, 2019 8:00 AM

We want to talk a little bit about public relations and the notion of luck. Some may perceive PR as just luck of the draw, but others understand the... Read More

How to Leverage PR for Tradeshows-DMA Solutions-Marketing-1

4 Ways to Leverage PR for Tradeshow Season

Posted by Jessica Schneider on February 22, 2019 12:23 PM

Tradeshow season is here, which means most of us are busy making branding updates, designing a booth to blow everyone out of the water (or should I... Read More

Strategy Guide to Crisis Public Relations-DMA Solutions-Marketing-2

A Strategic Guide to Crisis Public Relations

Posted by DMA Solutions Team on January 8, 2019 4:49 PM

The very thought of a food crisis affecting your brand may make you break into a cold sweat. The fear of whether or not you’ll be able to contain... Read More

2018 PR Marketing Fails-DMA Solutions-Fresh Produce-958777-edited

Lessons from 2018’s Biggest #PRFails

Posted by DMA Solutions Team on December 18, 2018 5:12 PM

Every year, companies charge forward with the best of intentions in order to maximize brand awareness and earn trust with consumers. And every year,... Read More

PR Marketing Metrics-DMA Solutions-544684-edited

Basic Analytics for Public Relations: Why Metrics Matter

Posted by Jessica Schneider on December 7, 2018 6:08 PM

Unlike general website and social media metrics, public relations analytics data are not always black and white. Forbes explains the struggle... Read More

Is The Press Release Dead?

Posted by DMA Solutions Team on October 2, 2018 10:39 AM

In the current age of advanced technology, it’s become easier than ever for brands to spread a message to its target audience with a simple click of... Read More