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Public Relations Posts

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Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

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Find the Right Influencers for Your Brand

Posted by Mariah Demery on January 24, 2020 5:32 PM

Last year, your brand may have decided to work with influencers for the first time, or perhaps you changed which influencers with whom you partnered.... Read More

The Biggest Brand Fails of 2019

Posted by Lauren Miller on January 17, 2020 3:47 PM

If there is anything 2019 taught us, it’s that the most air-tight public relations plans can go awry, and even top brands aren’t necessarily safe... Read More

A Marketer’s Cheat Sheet to Help Clear PR Hurdles

Posted by Jordan Glover on January 3, 2020 6:35 PM

As someone who is notorious for tripping over her own feet while walking down the hallway (what can I say—I’m talented), the very idea of attempting... Read More

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Public Relations Trends to Watch for in 2020

Posted by Lauren Miller on November 26, 2019 9:08 AM

New public relations and communications trends are constantly developing, and changing the way we work. It’s important to stay on top of these trends... Read More

4 Ways to Elevate Your Trade PR in 2020

Posted by Jessica Schneider on November 22, 2019 8:00 PM

As 2019 comes to a close and we begin planning for the new year, it’s important to look back and reflect: What worked? What didn’t pan out quite so... Read More

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