Marketing Services Agency Blog: The Core Blog - Page 6 of 153

Recap: The Power of Produce at Southern Exposure 2023

Posted by DMA Solutions Team
March 23, 2023
11:00 AM

Each year that we attend SEPC's Southern Exposure, the DMA team takes position as close to the front of the room as possible to absorb the data shared during the popular session, "The Power of Produce." This year we stayed true to form and nabbed seats on the second row so that we could recap what we believe is essential for food marketers to know.

20 Social Media Captions For Spring

Posted by Hena Husain
March 16, 2023
11:00 AM

Coming up with social media content and captions is time consuming! Wouldn't you rather be outside taking in the beautiful spring weather than racking your brain trying to come up with clever springtime food puns? Allow us to help! We’ve rounded up 20 social media caption ideas you can use this spring to drive engagement and connect with your shoppers.

5 Steps To Spring Clean Your Public Relations Efforts

Posted by DMA Solutions Team
March 9, 2023
12:00 PM

Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and show signs of aging in these fast-paced times. To help you along your spring cleaning journey, we’ve rounded up the top five areas to focus on this season to ensure your PR strategy is prepared for a strong, efficient summer!

How to Stretch Your Marketing Budget for Influencer Support

Posted by DMA Solutions Team
March 2, 2023
12:00 PM

The world of influencer marketing is very effective, but it can also come with a very steep price tag. But the good news is where there's a will, there's a way! Working with influencers is not for the faint of heart (or your wallet), but we are here to show you how to get the best bang for your buck.

How Marketers Can Increase Demand for Fresh Food

Posted by DMA Solutions Team
February 23, 2023
12:00 PM

The DMA Solutions team has been marketing fresh food for nearly 20 years, and we've learned a thing or two along the way. Fresh food marketers aren't only competing with other brands in the produce aisle - we want shoppers to choose fresh fruits and veggies over snack cakes and chips. While that can feel daunting to cut through all the noise, every day at DMA, we create a space that elevates our client's brands in a meaningful and lasting way. Here’s how…

How App Services Will Rule In 2023 and Beyond

Posted by DMA Solutions Team
February 16, 2023
12:00 PM

Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, affecting how food marketers reach shoppers in 2023. Here are three shifting trends to account for when it comes to app services in the year ahead!

5 Languages Of Appreciation In The Workplace

Posted by Jordan Confer
February 9, 2023
12:00 PM

You may be familiar with Dr. Gary Chapman’s book/assessment, “The Five Love Languages” but did you know he has a follow-up book specifically designed for the workplace called, “The 5 Languages of Appreciation In The Workplace?” Here's a high-level view of what you can expect when you dive into this book and how it will impact your company's culture.

5 Ways to Improve Your Website in 2023

Posted by Marci Allen
February 2, 2023
12:00 PM

It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.

2023 Food Trends

Posted by DMA Solutions Team
January 26, 2023
12:00 PM

Are you ready to see what the hottest food and beverage trends are expected to be in 2023? Every year, these trends are published by supermarkets, major consumer publications, and celebrity chefs and we've read them all to narrow down our top five food trends we anticipate will resonate most with fresh produce consumers, given engagement on social media, restaurant menu items, and more!

Three Benefits of Reaching Consumers With Blogs

Posted by Halle Caroline Cheatham
January 19, 2023
12:00 PM

According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!