It’s that time again – the DMA team is preparing to connect with colleagues and explore innovative thinking at the United Fresh Show. While there are three weeks left until the show kicks off, there is still time to use public relations to amplify your efforts at the show! Here are a few easy ways that public relations can be used to drive people to your booth before stepping into the Windy City:
Send out a press release.
This is the easiest opportunity that fresh produce brands should take advantage – especially before a tradeshow! Leading up to the show, journalists are flocking to cover the inside scoop on what they can expect to see in the booths, what new products are launching, and which thought leaders can be pumped up before, during and after an event. By positioning your brand with exciting news just before a tradeshow, you will be top of mind for your colleagues and customers as they walk the show floor. If you can, provide a booth number and email address for attendees to reach out and schedule meetings with you at the show.
Connect with the media.
While press releases are an extremely useful tool to drive more traffic to your booth, they aren’t the only way to leverage the media to draw attention to your brand. Prior to a tradeshow, find out which members of the media will be attending, then reach out and ask for an opportunity to connect at the show. With this approach, you can almost guarantee more brand visibility because it’s possible they will show up with not only a notepad in tow, but a camera or video camera! While this may take a little extra time and requires advance planning on your end, it can result in great exposure.
Social media is also a great (and free) way to get the attention of any and every one in attendance at a show or event. Get social before the show using the official hashtag (#UnitedFreshExpo) to insert your brand into the conversations where it makes sense! Showcase beautiful new packaging, share trade news, and reach out to other attendees to get the conversation started before you meet in Chicago.
Remember, tradeshows are action-packed, so it’s best to get strategic when planning out your time. Start by clearly articulating your goals with your team and then outline a plan to boost exposure based on the goals. We are looking forward to seeing you in Chicago and if you have an exciting story to share, please reach out to us at firstname.lastname@example.org – we might share your booth, product or story right here on our blog after the show!