Smart fresh produce marketers recognize that consumers turn to search engines and social media networks to find solutions for their meal-time dilemmas, and they embrace this power of the online exchange of information each day. But it’s time that we take our efforts beyond the occasional tweet or recipe post to our website. Don’t get me wrong – those activities are highly beneficial, but the real magic happens when we take consumers from being complete strangers to our company and turn them into evangelists and brand ambassadors for our products.

How do we make this happen? We’ve simplified the steps you can take to convert qualified contacts using inbound marketing in the graphic below.

If you use the following 5 steps in your digital marketing strategy, you will be able to create helpful content for your audiences that will lead them to become qualified contacts that want to regularly hear from you:

1. Understand your target audience. Who are you trying to reach? What are their daily pain points or dilemmas? Create buyer personas to help you get there.
2. You can be helpful to your target audience by offering them something for free that will help them solve those daily pain points you’ve identified. Create something that they will be excited to receive and give it to them!
3. “CTAs” or calls-to-action are simply what they say they are: some sort of button that asks your website visitors to take a specific action. Take a look to the right – on our blog sidebar you will see a few specific calls to action!
4. Once your website visitors take that action, direct them to a landing page or small custom page that you have created where they can follow through on that action. Ask them to fill out a form in exchange for something helpful from you. They will receive your helpful content, and in return you will learn a little bit more about them and how you can help them in the future.
5. Once they complete the form, don’t forget to thank them for downloading or claiming the helpful content you offered. Take this opportunity to invite them to engage with you on social media, visit your website or get more helpful content from you. The sky’s the limit!

By following these steps, fresh produce marketers can expect to achieve an array of positive results, including improved SEO, increased traffic levels, and established trust with the people that consume your products. Download the Intro to Inbound Marketing Guide below to learn more, or contact us at info@dma-solutions.com to try a 30-day free trial.

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