The Fourth of July is only one week away! Are you leveraging the search habits of your target audiences to reach them for this holiday? A quick look at popular food sites, such as Food&Wine, Sunset, Delish, and Cooking Light will shed light on recipes that are popular this time of year.

After taking a look ourselves, here are three recipe ideas that we think you should capitalize on to further your SEO reach. By posting about these search terms on social media, blogs and creating online content around them, you will be meeting your ideal consumer with an answer to their search questions.

How Fresh Produce Marketers Can Elevate Recipe SEO pre-July Fourth

Desserts with Summer Fruit

One of the best things about summer is that most delicious fresh produce items are at the peak of their season. As a result, fruit-based dessert recipes (like California Giant’s Lemon Pudding Cake with Mixed Berries pictured) will be on everyone’s mind. This is the perfect time to let your healthy, fresh fruit dessert recipes really shine. Whether it’s red, white and blue desserts featuring strawberries and blueberries for the Fourth, all-American cherry pie, a tropical fruit salad filled with mango and pineapple, or just sweet sliced watermelon, don’t forget to direct your social and online marketing efforts to the sweet recipe seeking consumer.

Light and Fresh Sides

Stemilt’s Cherry
& Pineapple Fruit Salad

Backyard barbeques are the place to be during long summer nights. So it’s no surprise that people are looking for fresh sides to enjoy along with their grilled favorites. From green, potato, pasta, and fruit salads to grilled fruits and veggies, there’s no doubt fresh produce plays a huge role in every backyard barbecue. As your consumer audience continues to search for these additions to their menu, you can meet their demand by adding fresh side recipes to the front page of your website or structuring your social media content scheduling around your most popular side dishes. Be sure to share cooked options and refreshing no-cook options to appeal to a variety of cooking preferences.

Fresh Produce and Grilling

Crescent’s Pork Loin
Sliders with Watermelon Salsa

What makes an everyday burger more interesting? Fresh produce toppings! Wouldn’t your consumers be interested to know that lime juice makes a great meat tenderizer? Just because fresh produce isn’t the star, doesn’t mean it isn’t crucial to making some of the tastiest grilling recipes out there. Maybe you have a great salsa recipe that is perfect to top grilled fish or chicken or a marinade that’s perfect for grilled pork. Share them on your website and your social media sites as ways that consumers can make their favorite grilled recipes even better. Or, put fun posts on Facebook engaging with users about their favorite burger toppings and letting them know how your product can be a part of them. Just keep an open mind and the possibilities are endless!

Knowing what consumers are looking for helps us to restructure our content to better reach them through SEO and watch as our website visits soar. Maximizing SEO and including key terms in online content will help you also further engage and build your social media communities. Take some time to consider popular recipes and brainstorm the ways that your products can be incorporated into popular search topics to ensure your brand continues to shine.

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