Each year at PMA Fresh Summit, the DMA Solutions team takes to the show floor like hungry wolves looking for their next meal. And from the sound of it, we don’t seem to be alone. As marketers, we appreciate a freebie every now and then, whether it is presented in the form of fresh cut apples with gooey caramel sauce or an amazing marketing exposure opportunity, we’re all in.
This year at the big show, PMA and Yerecic Label offer exhibitors the chance to have key buyers, industry experts and young consumers “taste, touch, smell and experience their product during the expo” via the Sensory Experience Contest!
Official taste testers (check out that line up to the left) will be guided through the show floor to taste the recipe finalist’s dishes right at the exhibitor’s booth.
Why you should participate?
PMA offers exhibitors creative ways to maximize tradeshow presence/impact in a way that gets your product into the hands of potential buyers and consumers. We hope you will agree that this presents a win-win scenario for the exhibitor and the taste testers alike. The submission process is easy! All you have to do is submit your recipe to PMA no later than Wednesday, September 19th to be considered for the contest. Winners will receive a list of goodies and, not to mention, bragging rights across the show floor – amongst the star studded judging line up and… us!
What are you waiting for? This is an opportunity that you simply can’t refuse. And yes, of course any of our team members will be more than happy to taste your recipes before the judges arrive – just for good measure.
Posted by: The Optimist (Megan Zweig)
