Just like consumers exhibit certain behaviors when maneuvering through the grocery store, we also have habits that guide our experiences on social media platforms. As a regular Facebooker, I have literally a billion or so “aisles” that I could wander down whenever I look at the site. Yet whether from my PC, tablet or phone, one habit remains the same – I use my News Feed as my starting point each and every time I log in.
Statistics show that I’m not alone. According to one source, less than 5% of “likers” return to a brand’s Facebook page after initial engagement. So, as a fresh produce marketer, you may be asking, “why in the heck are we
spending time and money to gain more likes?!? But then I realized that Facebookers do re-engage with the brands that they like on Facebook, it just happens via the News Feed and not necessarily their page. To be successful on Facebook, brands should aim to regularly post things that will reach their top targets’ News Feeds.
Aside from spending cash money to promote a post and extend your reach, there ARE other ways, organic ways, to appear in that sought-after spotlight. You must utilize the formula for Facebook success, and that formula is called Edgerank. This algorithm determines it all -where and what posts appear on someone’s News Feed.
Rather than get into the Einstein-ian formula that Mashable does such a great job of deciphering here, I’ll get straight to the good news. YOU have the power to influence and improve your brand’s Edgerank, and therefore get more News Feed time. The even better news? The practices that will improve your
Edgerank are the very ones that successful social media marketers (and users!) employ regularly.
We’ve shared these practices with you before on The Core, and below,
Not to preach, but [pounding on pulpit] ADD VISUAL APPEAL to your Facebook posts by including photos. (And the ones that appear next to links don’t count!)I’ve quickly summarized three of the “biggies” that will not only boost
your Edgerank, but also amp up your relevance.
- If you want engagement, ask for it. Better yet, TELL visitors/viewers what you want them to do/how you want them to ACT.
- Keep it FRESH. Our industry has it easy when it comes to deliciously appealing content, but in this case, FRESH equals TIMELY. Communicate consistently and tie in current events/trending topics.
Are you engaged in a battle of wits with Facebook? And are you suitably prepared to “win” by solving the formula so that your content appears in the News Feeds of your Facebook fans? We’d love to hear about your successes – or better yet, see them firsthand via our own News Feeds!
