The Core - A Blog by DMA Solutions
Mackenzie Wortham
Posted by Mackenzie WorthamSeptember 16, 2016 10:00 AM

FreshSummit-Logo-JPG-300dpi.jpgWith more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize trade show marketing resources available to you in order to maximize your visibility at the show.

Lucky for us, PMA provides marketers like us with a plethora of free tools that can help you compete and elevate your brand voice and overall visibility during this important show. Following is a list of the tools and how we recommend that you use them to help.


How To: Maximize Your Booth's Visibility

1. Display in Fresh Ideas Showcase

The Fresh Ideas Showcase is a high-traffic area designed to provide exhibitors with more ways to share big product or service news beyond the booth. Benefits include year-round online recognition, an on-site display at Fresh Summit, a product listing in the printed directory at the show and automatic entry into the Best of Show Contest. For more information about the Fresh Ideas Showcase, click here. Hurry! Spaces will sell out soon.


2. Enter the Best of Show Contest

Talk about free publicity! This contest generates excitement with attendees on the show floor and gives you a way to elevate the effectiveness and performance of your overall exhibit, presentation of products and services, and in-booth staff! Hint: you receive an automatic entry into this contest with a display in the Fresh Ideas Showcase! Curious what the guidelines and criteria is for this contest? Click here to learn more.


3. Use Free Tips for Hosting a Successful Display

Using the criteria that the Fresh Summit Contest judges use to select winners for Best of Show, PMA offers free tips that will help maximize your booth presence during the expo. Categories for improving your presence include showing off your new products/services, using graphics to convey key messages, staffing the booth appropriately and more. Learn more about PMA’s tips for hosting your best booth yet!


4. Take Advantage of Tips by Subscribing to the Exhibitor Central Blog

PMA offers you easy access to stay informed as an exhibitor through the Exhibitor Central Blog. Subscribe to the blog to keep up with planning tips, discount opportunities, and deadline alerts. They often provide additional tips to help your brand get noticed at Fresh Summit. Click here to read more!


All of these tools are yours for free and available from PMA here on the Fresh Summit website. Take a look and browse for the tools that best suit your business.


Have something to add? Leave us a comment below or reach out to us on Twitter @TheCoreBlog!

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