Our team just got back from Orlando, and our camera rolls are full of eye candy from IFPA’s Global Produce & Floral Show expo floor. We loved walking the aisles, visiting with old friends, making new connections, and taking in all the fantastic booth creativity on display.
Below are a few examples of memorable marketing moments in terms of creative booth design, engaging booth activations, and a few trends we saw across the floor. If you’re planning your tradeshow presence for Atlanta in 2027, consider this your inspo board.
Creative Booth Design
A booth has about three seconds to earn a second look. The best designs we saw didn’t rely on size or budget. They relied on a clear point of view. The strongest booths looked like the brand from 50 feet away, and they felt like the brand once you stepped inside.
Giumarra – This beach club vibe was an inviting destination on the show floor. Highlighting the company’s fresh, innovative spirit, Club Fresh was a unique booth theme we didn’t see anywhere else in the expo.
Del Fresco Pure – This vintage booth design was the perfect mix of charming and nostalgic. From the faux wallpaper design and framed family photos to vintage postcards, branded wooden spoons, and magazine-worthy recipe cards, Del Fresco’s family roots came through beautifully in this booth concept.
Natural Delights – The company’s brand reveal was on full display with their newly designed booth. Historically centered on the company’s signature red color, the booth leaned into warmer, plum tones with the custom, overhead structure matching the desert landscape shape found on the new label designs. The new tag “Curiosity Will Be Rewarded” stood out, given the constant drive for the brand to educate and encourage trial! We love seeing major transformations like this!
Sunkist Growers – A fully corrugated booth design including a life-size tractor and trailer highlighted the potential of fully recyclable booth materials, and a less costly booth build that still makes a big impact.
Engaging Booth Activations
Great design gets people to stop. A great activation gets them to stay. The booths that drew the biggest crowds gave visitors something to do, taste, or take home.
Off Shoot Brands (Genuine Coconut, Love Beets & Veggie Confetti) – These brands had such a hot booth activity with their free, live tattoo parlor; the waitlist to participate was too long to even get to everyone. Guess which DMA team member actually put their name on the list?!?
PennRose Farms – Nothing says stop and stay awhile like a cozy cocktail lounge on the busy show floor. PennRose aced their concept inside and out with a dark, moody vibe we could see becoming inspo for other booths in 2027.
Peelz – It’s hard to know where to begin with this booth because there were so many engaging moments. But the Pick Your Peel wall has to be the highlight, with endless opportunities to pull a sticker and win from a number of branded prizes like keychains, embroidered hats, nail polish and more. They even gave away full manicures all day Thursday and Friday and served Marci’s favorite cocktail on the show floor. She might have had one both days.
Duda Farm Fresh Foods – Duda’s 100-year anniversary celebration took center stage mid-day on Friday with a brass quartet followed by a flash mob set to the disco hit, “We are Family”. Sammy Duda and Mark Bassetti both took a few moments to address the crowd that had gathered around before serving commemorative red velvet cupcakes in honor of the company’s centennial milestone.
Earthfresh Foods – Earthfresh has a stellar reputation for creativity on show floors and product innovation, but they pulled out a winning combination in Orlando! This team’s full buy-in on the booth attire deserves a callout here. Earthfresh Food’s Oktoberfest theme had everyone dressed in traditional German hats and Lederhosen with delicious, air-fried potato samples to keep the crowds coming back.
Other Creative Trends
Some of the most interesting things we saw weren’t tied to a single booth. They showed up again and again as we walked the aisles.
Neon Signs – 2026 is definitely the year for neon signs to shine brightly across the show floor. Bright Fresh Farms selfie sign may have been our favorite of them all, but many brands lit up their booth this year and we loved it! Kudos to these companies: Bright Fresh, Off Shoot Brands, PennRose Farms, Misionero, Peelz, Sun Lovin’ Dates, and Altar Produce.
Popsicles – Despite the frigid temps on the show floor, these tasty treats seemed to be in hand on every aisle we walked down. While we only caught some pics of Martori Farms’ fun Airstream popsicle stand, we know there were several other companies passing out this same snack. Who else did you sample a popsicle with?
Air Streams – Speaking of Air Streams, this was a repeating theme across the show floor, adding structure, functionality and some nostalgic style to several company’s booth spaces. Here’s a glimpse of Earthfresh Foods and Avocados from Mexico’s custom Air Streams.
See You in Atlanta!
Every year, Global Show reminds us how much creativity lives in this industry. The brands that stood out in Orlando weren’t always the biggest. They were the ones with a clear story and a memorable way of telling it.
The 2027 show heads to Atlanta, October 20 to 22. If you want help turning your booth into one of next year’s standouts, from design and activations to the pre-show buzz and post-show follow-up, let’s talk.
