It’s no secret that mobile use is a part of our everyday life, but you might be surprised to know that 75% of all web use will be mobile as of 2017 (up 15% in just 2 years). What does this mean for fresh produce brands? In order to be relevant to the vast majority of your shoppers, a mobile responsive website will be necessary for these reasons:
We rely on our phones as the “first line of access.”
Gone are the days when we can expect to stand in line or wait in a doctor’s office and be completely bored. We browse Facebook, make our grocery list, or add things to our Amazon cart. And when we’re sitting in a meeting or chatting with our friends and a question pops up, we have the internet at our fingertips to help answer in a matter of seconds. If for no other reason, a brand’s website needs to be mobile-responsive because that’s where we are most of the time – on the go, and expecting that our phones will be able to support whatever we need to accomplish.
User experience leads to earned or lost sales.
Now more than ever, brands are having to create a consistently positive digital experience in order to build and keep brand loyalty. According to a recent study, 88% of customers will not return to a website if they’ve had a bad experience, and among the top most frustrating things for people is slow loading sites and broken navigation. Additionally, 85% of people state that a mobile website should be as good as or better than their desktop version. Something as minor as a one-second delay in page loads can result in a 7% loss in conversions.
It improves your SEO ranking.
We’re all familiar with the SEO love affair – it’s exciting when your company or product pops up as a top result on Google, and mobile-responsive websites help get you there! How? Google ranks sites based on a number of factors, including site speed, mobile responsiveness, and optimized images/pages. Similar to Facebook, Google rewards brands that create an enjoyable mobile experience for people, and penalizes brands that do not, making it even more important to update to a responsive site to increase SEO.
We understand that it can be a scary thought when we think of the resources required for a new or refreshed website that reflects new branding, navigation, and more. What we love about responsive sites is that it allows for future scalability when we know that screen sizes can and will change.
Have a question about mobile-responsive websites? We’re happy to help! Request a marketing consultation below and we’ll get in touch with you to support your marketing needs.